The News Review:
- Hawaii rolls out new marketing plan
- Apple AT&T Sued For Misleading MMS Marketing
- Sony Launches Integrated Marketing Push For PS3
- CMB launches customizable mobile marketing iPhone app
- The science fiction of military marketing
Hawaii rolls out new marketing plan
The Associated Press
“As I tell our team all the time ‘If we blow this job I don’t know what else we can sell’” said Jay Talwar vice president of marketing for the Hawaii Visitors & Convention Bureau. But it hasn’t been that easy lately. Hawaii and other tourism-dependent destinations have endured a perfect storm of challenges this year — from economic problems to swine flu fears — and have yet to recover. Despite steep discounting and unprecedented deals being offered this year the number of visitors to Hawaii fell by 8. 2 percent through July.
Apple AT&T Sued For Misleading MMS Marketing
InformationWeek
Despite a disclaimer a dissatisfied iPhone user believes laws have been broken. getParameter(“element.
Sony Launches Integrated Marketing Push For PS3
Twice
In addition tounderscoring the new slim 120GB PS3 the campaign will underscore a range ofnew titles Sony will launch for the platform in time for the holiday buyingseason. The companysaid the new marketing campaign will use the tagline "It nly DoesEverything. "New ads slated for the campaign were created for Sony by DeutschLA and involve direct conversations with consumers about everything the PS3can do. In addition to playing games Sony will underscore the PS3’sability to play Blu-ray Disc movies and to access more than 2000 movies to downloadincluding HD content. Sony said the campaign was "tailored this campaign a bitdifferently to extend our reach and PS3 family. "The ad campaign which is slated to begin now and run through theholidays will discuss the PS3’s broad features and benefits on multiple media platformsincluding TV radio online retail and social networking outlets Sony said.
CMB launches customizable mobile marketing iPhone app
QSR Web
CMG’s iPhone app can be customized to any restaurant’s specifications with the company’s brand logo featured as the app’s icon on the iPhone. Available to consumers as a free download at the iTunes App Store the app will only be available to consumers under each individual operators’ brand name and can be customized to offer coupons discount offer alerts or product promotions. Utilizing CMG’s mobile marketing and advertising platform restaurant operators can send advertising impressions along with instant notification of new menu items products discount offers and promotions at any time throughout the day. Each time an offer is viewed a splash page is displayed that delivers any impression the operator wants their consumers to view.
The science fiction of military marketing
San Francisco Chronicle
New polls show the country strongly opposes the Afghanistan and Iraq wars – but military officials want to preserve the possibility of an escalation in Afghanistan and a permanent deployment in Iraq. So the Pentagon is seeking an opiate to placate the war-averse populace. What better anodyne than a marketing campaign implying wars are fun video games? Certainly the ads aren’t pure science fiction. As the armed forces build more unmanned drones Popular Science magazine reports that recruiters are indeed looking to add new remote pilots. The science fiction is the specific assertion that “the frontlines are unmanned. ” Claims like that are deeply destructive beyond their obvious insult to the thousands on those very frontlines. It’s a good bet more than a few enlistees will expect their service to be video game tournaments only to find themselves dodging real bullets in a Baghdad shooting gallery.
Related from Rondonaghe: Science Fiction Books That Launched Their wn Genres