The News Review:
- Social media will dominate small business marketing within a year
- First Solar global marketing head leaves company
- Color of Money Book Club
- Groups Seek Injunction Against Maine Predatory Marketing Law
- Levi Strauss Names Ex-Kodak Executive As Brand’s Marketing Chief
Social media will dominate small business marketing within a year
Examiner.com
For small business owners the choice is clear — jump on the social media bandwagon or be left behind. Social media including blogs is the fastest growing marketing segment — it’s expected to grow to a. 1 billion industry within five years. The most popular social media platforms being used today are.
Related from Mediaberri: Social Media Marketing & the Start-up Business
First Solar global marketing head leaves company
Reuters
solar company First Solar Inc (FSLR. ) said on Wednesday that John Carrington executive.
Color of Money Book Club
Washington Post
_______________________White Plains N. : My daughter graduated from college in May with a Business degree in Marketing and MGMT. She also took finance courses which she found interesting as well. Too date she has had only one interview though she has sent out via the internet many resumes. She is willing to learn and work hard.
Groups Seek Injunction Against Maine Predatory Marketing Law
Broadcasting & Cable
MetChoice and Reed Elsevier (parent company of B&C) filed the suit claiming the law was overbroad and a violation of the First Amendment and a preemption of the Children’s nline Privacy Protection Act which Jaffe points out sets the bar for data-collection restrictions at 13 not 18. They argue the law impermissibly restricts commercial speech and restricts Internet commerce outside the state whether or not it occurs "wholly outside of Maine. " According to the petition the bill "makes it unlawful to "knowingly collect or receive health-related information or personal information for marketing purposes from a minor without first obtaining verifiable parental consent of that minor’s parent or legal guardian. " They argue that the term "personal information" is defined so broadly that it will prevent them from even collecting the names of minors for marketing purposes. Colleges are concerned that it will prevent them from collecting information from prospective students and hinder their ability to market to them. The Maine Press Association says it could keep them from publishing information in the routing coverage of sports student honor roles or "other activities involving minors. " In addition MPA said "The MPA believes that its members have the right to ask minors for their names and addresses for legitimate purposes such as confirming a subscription or a letter to the editor.
Levi Strauss Names Ex-Kodak Executive As Brand’s Marketing Chief
CNNMoney.com
named Jaime Cohen Szulc global chief marketing officer forthe Levi’s brand a new position at the jeans maker. He will report directly to Chief Executive John Anderson. “Jaime is a strong strategic business leader with a deep understanding of howto translate consumer insights into marketing programs that drive growth acrossgeographies and channels” Anderson said. Szulc most recently was worldwide chief operating officer of Eastman KodakCo. ’s (EK) consumer digital group and managing director for global operations.