The News Review:
- Target to increase marketing spending
- Teens inhabit ‘digital marketing ecosystem’ research suggests
- Sustainability Comes to Experiential Marketing
- Some Aspen residents to vote on marketing district
Target to increase marketing spending
Bizjournals.com
plans to increase its marketing spending in the second half of 2009 placing an increased emphasis on its in-store pharmacies. The Minneapolis-based retailer (NYSE: TGT) will spend a higher percentage of its sales on advertising in third and fourth quarter of 2009 than it did during those periods last year Chief Financial fficer Douglas Scovanner said during a conference call with analysts last week. “For the year our marketing plan is right on but we’ve saved some money here in the front half for the express purpose of being able to invest it in the back half” he said. The second-half advertising budget includes a new campaign that focuses on Target’s pharmacy business as part of an effort to get shoppers to visit stores more frequently. The campaign includes the company’s first-ever pharmacy advertisement on television as well as extensive online advertising and online videos with pharmacists answering common pharmacy questions.
Teens inhabit ‘digital marketing ecosystem’ research suggests
Vancouver Sun
Analysis Vancouver Sun Facebook Inc. Cathy Lowenstein Merlyn Horton David Colarusso Ryan Purita Internet Science and Technology Technology Websites Culture and Lifestyle Family Parenting Templeton Vancouver Safe nline utreach Society Sherlock Forensics Boston Laura Rosenthal Megan Meier Robert Schertzer MSN Hotmail Twitter Inc.
Sustainability Comes to Experiential Marketing
Environmental Leader
The guidelines will measure a campaign’s performance in environmental human and capital sustainability. Experiential marketing agency ignition Inc. environmentalleader.
Some Aspen residents to vote on marketing district
Aspen Daily News
Approval of the ballot measure would create an Aspen Local Marketing District encompassing most of downtown as well as outlying lodging areas such as Aspen Highlands and the Aspen Institute. The district only needs majority support from the people who live within its boundaries although two out of five council members wanted the whole town to vote on the additional tax. The new tax which would bring the total tax on a hotel room in Aspen to 11 percent would contribute about $1 million per year to the Aspen Chamber Resort Association. The money would then fund increased marketing efforts. The chamber currently gets about $600000 every year for marketing from half of the existing 1 percent bed tax.
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