The News Review:
- Internet marketing: 3 reasons not to believe everything you read
- Unica debuts new marketing suite focusing on interactive channels
- People and Accounts of Note
- Twitter the Winner in the Social Network Marketing Race (for now’)
- Morning Line: Fiesta Movement rides wave of social marketing
Internet marketing: 3 reasons not to believe everything you read
Examiner.com
com to how to do white hat search engine optimization techniques. What amazes me is how many experts feel compelled to denigrate techniques that they don’t understand. Let’s be honest – no matter how much time you spend studying as much as possible about Internet marketing and Internet business you can’t know everything. The goal in my opinion is to know enough about the major topics that you realize when you need outside help.
Unica debuts new marketing suite focusing on interactive channels
BtoB Magazine
—Marketing management software company Unica Corp. has introduced the newest version of its Enterprise Marketing suite with enhancements aimed at better engagement of customers and prospects in cross-channel dialogues. The Unica 8 suite features a new user interface enabling navigation across each of the product’s modules with the addition of a configurable dashboard that improves the cross-channel experience according to the company. ther new features enhanced the suite’s Web analytics e-mail delivery campaign planning and reporting capabilities Unica said.
People and Accounts of Note
New York Times
Elisabeth Baker and Tom Platoni joined Allied Advertising and Public Relations New York in new posts. Baker becomes vice president for creative client services; she had most recently been vice president for marketing at the Weinstein Company New York. Platoni becomes vice president and creative director; he had also been at Weinstein as vice president for print creative. Eric Baker joined the Group New York as design director. He had been principal at his own design company Eric Baker Associates.
Twitter the Winner in the Social Network Marketing Race (for now’)
Internet Search Engine Database
A July 2009 study of Fortune 100 companies by Burson-Marsteller showed that 54 percent of the studied companies had a presence on Twitter compared to just 29 percent on Facebook. In addition 32 percent were reported as owning a corporate blog. ne-fifth of all the Fortune 100 companies reviewed used only one of the three channels for their online marketing. f this portion over three-quarters were apt to choose Twitter over Facebook. nly 14 percent said they would pick Facebook as their sole online marketing channel and just 10 percent chose blogging. f those companies that were using two of the three channels the top combination was Twitter and a corporate blog. The study revealed the companies were making use of Twitter for at least four main purposes: company news customer service marketing promotions and employee recruitment.
Related from Lz5az: What is Twitter? Tweet? Impact on Domaining?
Morning Line: Fiesta Movement rides wave of social marketing
BurlingtonFreePress.com
See instructions for fixing the problem. Morning Line: Fiesta Movement rides wave of social marketingBy Tom Brown • Every company wants to catch the wave of social marketing these days. What’s better than having the people who use the products and like• August 17 2009.