The News Review:
- Marketing a Drink but Never by Name
- Microsoft is learning from adoption-led marketing
- Aloqa lands $1.5M funding ex-Google marketing chief as CE
Marketing a Drink but Never by Name
New York Times
As is the case with the song viewers of the video will be hard-pressed to spot the Coca-Cola brand. “I studied the video like the Zapruder film” said a Coke spokesman Petro Kacur and the Coke reference “is so super-fast that you really have to be looking for it. ” Umut zaydinli the global music marketing manager for the Coca-Cola Company said the upbeat song pulled consumers into the pen Happiness campaign rather than pushing it on them like traditional advertising. “Coca-Cola is such a strong and magical brand that we can come out with something with no branding or very little branding” he said in a telephone interview from Turkey on Wednesday where the company plans to release a Turkish-language version of the song. “All the communications we are doing around the song enable consumers to connect the song with the brand. ”While Coca-Cola has produced songs in the past — before the Summer lympics in Beijing last year the company released eight song remixes by D.
Microsoft is learning from adoption-led marketing
InfoWorld
 But with Amazon U. reporting that they’ve sold more copies of Windows 7 in the first 8 hours of sales than in the entire 17-week Vista preorder period during which discounts were also available this cannot be the only reason. [ Also on InfoWorld: Microsoft will lead in security.
Aloqa lands $1.5M funding ex-Google marketing chief as CE
Bizjournals.com
5 million in funding and named Sanjeev Agrawal as its CE. Agrawal was previously global head of product marketing at. _293A93F1DE694E8C810B1C3734680765.
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