The News Review:
- Twitter as music marketing tool
- CyDex Pharmaceuticals hires VP of business development marketing
- Text marketing gets message into hands of on-the-go consumers
- A new Reno/Tahoe marketing plan for NorCal visitors
- New York Panhandler Teaches Marketing Firm a Lesson
- Social Network Marketing Meets Small Business
- Internet marketing: Upload videos to YouTube and other video …
Twitter as music marketing tool
CNET News
“Based on their music-purchasing history active Twitter users are simply worth more to record labels and music retailers than those who are not using Twitter. Crupnick also noted in the statement that Twitter has the potential to help foster the discovery of new music and improve targeted marketing of music to groups of highly-involved consumers but only if used cautiously and judiciously. “There must be a careful balance struck between entertainment and direct conversation on one hand and marketing on the other” he said. The underlying theme in this report is that Twitter users are slightly more connected–or perhaps more “always on” the Internet and accordingly consume more music online. The disparity in data isn’t dramatic enough to suggest that Twitter users are completely technocrats but it does suggest that there are low-cost ways to reach music consumers–and to get them to pay for music something the major labels can’t seem to figure out on their own. Follow me on Twitter @.
CyDex Pharmaceuticals hires VP of business development marketing
Bizjournals.com
_DF79A08852B140A89E6565A4237BD9C1. said Monday that it has named Richard White as vice president of business development and marketing. White succeeds Ralph Johnston who left the company in May to return to the East Coast CF Allen Roberson said. White comes to Lenexa-based Cydex from.
Text marketing gets message into hands of on-the-go consumers
Kansas City Star
“Texting can help businesses attract more new customers as well as increase the number of repeat customers. “Any business can benefit from mobile marketing. ne of the huge benefits is geography. You can target a message to customers within a three-mile radius of your store if you want.
A new Reno/Tahoe marketing plan for NorCal visitors
North Lake Tahoe Bonanza
— A big change in the way that the Reno-Tahoe region is marketed to potential visitors in northern California is on track for an autumn introduction. Details of the campaign still are being hammered out by the Reno-Sparks Convention & Visitors Authority which is working with executives from casinos hotels ski areas golf courses transportation agencies and others that have a stake in the health of the tourism industry. Mortar Advertising a San Francisco agency selected from a field of five finalists six months ago is updating what marketing gurus call the region’s “brand promise” — the big idea that differentiates Reno and Lake Tahoe from its tourism competitors. As analysts at Mortar fine-tune research that’s been developed by RSCVA in the past nine months they’re focusing on two groups of northern Californians:• Folks who haven’t been to northern Nevada for at least three years and need a reintroduction to the new-look Reno-Sparks. • Potential first-time visitors to the region. Those groups present the biggest opportunity to grow visitor numbers quickly says RSCVA marketing chief Michael Thomas. “These are our new visitors” he says.
New York Panhandler Teaches Marketing Firm a Lesson
PR Web (press release)
com) a New York web design and marketing company is never afraid to scope out the competition for new ideas. But sometimes the best ideas come from unusual sources — like the local panhandler.
Social Network Marketing Meets Small Business
Small Business Computing
That’s the beauty of social networking. “It levels the playing field and provides small business owners another platform or medium to leverage from a marketing perspective” said Scott Bradley a social media strategist who runs the blog. networkingeffectively. 0” – than do the more traditional print advertising and PR he said.
Internet marketing: Upload videos to YouTube and other video …
Examiner.com
It appears that people seem to have an endless appetite for watching short videos of some of the silliest things imaginable. f course as book marketer John Kremer discusses in his 10 million eyeballs marketing course funny videos are much more likely to go viral. Still serious videos also get eyeballs (just not as many). And whether you have a small business or a large business whether you have a brick-and-mortar business or an online business you should definitely consider making short videos and posting them for free in cyberspace.
Related from Bizvideomail: Internet marketing: Upload videos to YouTube and other video …