Archive for July, 2009

CA selects new chief marketing officer

Friday, July 31st, 2009

The News Review:

- CA selects new chief marketing officer
- Ala. ban of wine with nude label is marketing boon
- Success strategies for marketing through social networking
- Despite recession word-of-mouth marketing spending to increase in …

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Reverse Your Fortune With Sound Marketing

Thursday, July 30th, 2009

The News Review:

- Reverse Your Fortune With Sound Marketing
- Internet Marketing 101: Which ad format is right?
- Barry Diller Ben Silverman reunite in advertising-marketing venture
- CA Names Marianne Budnik Chief Marketing fficer
- Marvelous marketing move by The Sporting News

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Barry Diller Ben Silverman reunite in advertising-marketing venture

Wednesday, July 29th, 2009

The News Review:

- Barry Diller Ben Silverman reunite in advertising-marketing venture
- Pelco: Pelco names Herve Fages Director of Global Marketing
- Remos plans innovative marketing push
- Atlantic City airport takes marketing to new heights
- Microsoft and Yahoo Look Set To Anounce nline Search Marketing Deal
- Research and Markets: Word-of-Mouth Marketing Forecast 2007-2011 …
- Criterion Systems Names Marcie Cheney Director of Marketing

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Relationship marketing and the ‘little things’

Monday, July 27th, 2009

The News Review:

- Relationship marketing and the ‘little things’
- Metro Airport considers Pepsi marketing deal
- Established New Marketing & Sales Company for Recording Media: JVC …
- TIG Global Introduces Internet Marketing Whitepapers for dmos
- When Big Brands Discover Social Media Marketing
- Altitude Marketing Displays Technological Superiority with Launch …

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Harry Potter in marketing tie up with Airtel

Tuesday, July 21st, 2009

The News Review:

- Harry Potter in marketing tie up with Airtel
- Search engine marketing goes stellar
- 20th TV alters its media marketing
- Head of De Beers’ US marketing team resigns
- Bajamar refocuses marketing efforts on Mexican clientele
- Most businesses to maintain increase marketing budgets

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Marketing a Drink but Never by Name

Friday, July 17th, 2009

The News Review:

- Marketing a Drink but Never by Name
- Microsoft is learning from adoption-led marketing
- Aloqa lands $1.5M funding ex-Google marketing chief as CE

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GL says it has worked out marketing deal with American Airlines

Wednesday, July 8th, 2009

The News Review:

- GL says it has worked out marketing deal with American Airlines
- Social media and managing the marketing message
- 9 steps to an online marketing strategy
- Develop a marketing plan that works

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Twitter as music marketing tool

Tuesday, July 7th, 2009

The News Review:

- Twitter as music marketing tool
- CyDex Pharmaceuticals hires VP of business development marketing
- Text marketing gets message into hands of on-the-go consumers
- A new Reno/Tahoe marketing plan for NorCal visitors
- New York Panhandler Teaches Marketing Firm a Lesson
- Social Network Marketing Meets Small Business
- Internet marketing: Upload videos to YouTube and other video …

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Can other airlines catch up to Air New Zealand’s marketing edge?

Friday, July 3rd, 2009

The News Review:

- Can other airlines catch up to Air New Zealand’s marketing edge?
- Dental Marketing Company Sinai Marketing Inc. Is Ready for Bing.com
- Jeffrey Conant Texas A&M marketing professor dies
- Gillette Launches New Global Brand Marketing Campaign
- Amazon.com cuts Hawaii marketing affiliates: WSJ
- Wheat sales lag behind at start of new marketing year
- Why Marketing Matters in These Times

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Gillette Launches New Global Brand Marketing Campaign

Thursday, July 2nd, 2009

The News Review:

- Gillette Launches New Global Brand Marketing Campaign
- International Game names sales and marketing VP
- Real Mex Restaurants Appoints Lowell Petrie as Chief Marketing fficer

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