The News Review:
- Adidas keeps marketing spending stable
- Bret Michaels’ Marketing Company is Angry at the Tony’s
- Wizzard Media Adds New App and Launches First Phase of App Marketing
- Unisource Selects Dynamic Marketing Systems to Automate Marketing …
- When marketing your business note TLC Marketing ‘” Rated F by BBB
- Kapow Technologies Appoints Software Industry Veterans to Lead …
- Danoo marries Bluetooth marketing with flat-panel display ads
Adidas keeps marketing spending stable
Reuters
3 pct (Recasts lead adds detail background and share price) HERZGENAURACH Germany June 10 (Reuters) – The world’ssecond-largest sports goods maker Adidas (. DE) plans to keepmarketing spending stable despite the global downturncontrasting moves at bigger rival Nike (. “We will continue to spend about 13 percent of our (annual)net sales on marketing” said Adidas Chief Executive HerbertHainer at a press conference on Wednesday. The global recession has hit industry bellwether Nikerunner-up Adidas as well as Puma (.
Bret Michaels’ Marketing Company is Angry at the Tony’s
First Coast News
Michaels fractured his nose and bruised his lip when a piece of scenery hit him during the Tonys on Sunday. Janna Elias of Michaels Entertainment Group has issued a statement saying Michaels never knew the set piece was going to move as he left the stage. She says had the incident happened to Liza Minelli Dolly Parton or Elton John the Tonys would have issued a letter of concern. A Tonys spokesperson said Michaels missed his mark but Elias says there was no mark.
Wizzard Media Adds New App and Launches First Phase of App Marketing
Business Wire (press release)
Wizzard has focused its recent App acquisition efforts on high quality timeless Apps that cross a wide spectrum of consumer interests and match up well with targeted podcast audiences. Wizzard plans to market these Apps in highly targeted podcasts earning App developers and podcasters money for the sale and promotion of the products. To kick-off Phase I of its marketing efforts Wizzard plans to price all of the Apps at 99 cents for one week only in honor of Apple’s new $99. 00 price for the iPhone. Wizzard believes this new price point for the iPhone will cause people to flock to the platform increasing audiences for the podcasts on the Wizzard Media Network and adding potential consumers for new Apps. In addition to podcast marketing and the introductory discounted pricing Wizzard plans to promote the Apps to a wide variety of App directories review sites video portals through targeted search terms on popular search engines and through podcast contests and giveaways. “The Wizzard Media podcast network reaches an audience of over 18 million unique consumers a month and approximately 50 million a year” says Chris Spencer CE of Wizzard Media.
Related from Pvandv: Wizzard Media Adds New App and Launches First Phase of App Marketing
Unisource Selects Dynamic Marketing Systems to Automate Marketing …
Business Wire (press release)
The Dynamic Marketing Center an interactive Web-based marketing tool is already being used in Unisource’s Paper and Packaging segments and with the addition of the Facility Supplies unit Unisource will have implemented the marketing resource management center across all of its business segments. The Dynamic Marketing Center or “My Toolbox” as it has been branded internally enables Unisource to automate its marketing and sales tools so branded materials can be accessed via the company’s Intranet application by the company’s nationwide sales and support staff. “Unisource sales representatives now only need to visit one internal Web site to get access to product information training materials literature industry news promotion details vendor Web sites and support documentation success stories and much more” said Ed Farley senior vice president of marketing and corporate communications for Unisource. “ur sales representatives often cross-sell products from all three of our business segments so having a consolidated site to support their needs creates more efficiency and productivity. ” “A large organization such as Unisource has multiple distribution channels and needs a marketing resource management center that is not only responsive to its ever-changing needs but one that is also creative flexible and technically capable” said Gordy Cain chief executive officer of Dynamic Marketing Systems.
When marketing your business note TLC Marketing ‘” Rated F by BBB
Belmont Citizen-Herald
- In today’s rough economy businesses are looking for fresh ways to promote and market their products or services. They sometimes choose to turn to outside marketing agencies to help them. However Better Business Bureau (BBB) warns businesses that TLC Marketing of Boston tops their list of Most Complained about Businesses. With a BBB Rating of F TLC Marketing has generated more than 1000 complaints in the last 36 months. The business states that they are a promotional agency that helps businesses offer rewards to their customers which include travel vouchers for free flights cruises and hotels. TLC Marketing received an F rating due to concerns about the industry that the business operates in as well as the extensive number of complaints filed against the business.
Kapow Technologies Appoints Software Industry Veterans to Lead …
PR Newswire (press release)
com Hyperion and Yahoo!. They round out Kapow’s management team as the company capitalizes on the growing market need for rapidly building data-driven applications through Web data services. As vice president of marketing Ron Yu is responsible for all worldwide marketing functions including corporate communications product marketing customer success programs and demand generation. Yu was most recently vice president of marketing at Salesforce. com where he led the organization’s integrated marketing programs. Prior to Salesforce. com he directed solutions marketing for companies such as Hyperion Solutions and Portal Software (both acquired by racle) and penwave Systems.
Danoo marries Bluetooth marketing with flat-panel display ads
VentureBeat
And now it plans to roll out mobile marketing campaigns that use Bluetooth or Wi-Fi connections to beam ads from the displays to cell phones. The San Francisco-based company recently conducted Bluetooth campaigns with clients such as ABC Electronic Arts and The History Channel in 39 locations in Los Angeles where it has flat panel displays. The results were very good. nly 7 or 8 percent of cell phone users had turned on their Bluetooth connections to discoverable mode. f those 28 percent responded positively to pitches coming from the TVs said Doug Scott vice president of marketing at Danoo.