The News Review:
- New rleans brothers have winning marketing plan for sweet “Hurricake”
- Americans are buying Fords
- Team up to stretch your marketing dollars
- Who’s on first? Softball leagues prove to be big marketing hit
- Stimulus lull gives companies chance for marketing research
New rleans brothers have winning marketing plan for sweet “Hurricake”
WREG
Stuart and Alexandra DeBrock had the idea for a cake shaped like the swirly hurricane symbol used on weather maps. DeBrock developed the recipe. Russell — a business and marketing major at the University of Mississippi — contributed the business plan. Tiller Cookie & Biscotti of Jackson will make the cakes. The group will sell from a web site www.
Americans are buying Fords
Detroit Free Press
(2 of 2)Should slogan fade?Czubay said the new campaign is simply the title for Ford’s monthly promotion and insisted that Ford isn’t backing away from its “Drive ne” campaign which was implemented by Jim Farley the former Toyota executive who now leads Ford’s marketing and communications efforts. said Ford should dump “Drive ne” and adopt the “we’re different” message that consumers seem to like. When Ford first introduced “Drive ne” in April 2008 consumers had a hard time understanding the message and still struggle to associate it with Ford. “The Drive ne campaign is so amorphous that it doesn’t mean anything” Spinella said. In focus groups Spinella said 80% of consumers identify Ford immediately when they hear “Built (blank) Tough” and 57% still recognize “Have You Driven a (blank) Lately.
Related from Rizzicreations: Auto Repair Industry Thrives In Down Economy
Team up to stretch your marketing dollars
Tallahassee.com
com | Tallahassee Democrat. But today’s economy does demand that you make your dollars work harder.
Who’s on first? Softball leagues prove to be big marketing hit
Bizjournals.com
It consists of 37 teams in six divisions that cover employees of 49 restaurants from western Pennsylvania into eastern hio and northern West Virginia. There’s also a corporate team. “We use it as a retention tool and we love the way people can get to know others they normally wouldn’t meet” said Adam Golomb Eat’n Park marketing director. Teams create their own uniforms usually T-shirts. The season which includes 220 games runs April through June with playoffs in July and August. Softball teams can help a company market itself to the outside world in a couple ways. Wearing the company name and logo on shirts and caps turns every player into a walking — or in the case of catchers crouching — billboard.
Stimulus lull gives companies chance for marketing research
Sacramento Business Journal
A rush of road and housing projects hit the streets following the February signing of the $787 billion American Recovery and Reinvestment Act but contractors haven’t seen much action since and don’t expect it until fall. When additional stimulus projects finally arrive they might not even be labeled as such or as highly touted as the road work this spring. So the work could go to companies who have used the down time to get pre-approval from government agencies or get the inside track. Almost four months after the stimulus bill was signed contractors nationwide are reporting that they’re still waiting to see substantial work arise from it. This article is for Paid Subscribers NLY.