The News Review:
- Who’s on first? Softball leagues prove to be big marketing hit
- DIY marketing: Businesses learn to get the message out
- Stimulus lull gives companies chance for marketing research
- Retired players union settle marketing dispute
- Marketing in a Social Media World
- Greylock Marketing Group Wins National Awards
- Marketing in the Age of Turbulence
Who’s on first? Softball leagues prove to be big marketing hit
Bizjournals.com
It consists of 37 teams in six divisions that cover employees of 49 restaurants from western Pennsylvania into eastern hio and northern West Virginia. There’s also a corporate team. “We use it as a retention tool and we love the way people can get to know others they normally wouldn’t meet” said Adam Golomb Eat’n Park marketing director. Teams create their own uniforms usually T-shirts. The season which includes 220 games runs April through June with playoffs in July and August. Softball teams can help a company market itself to the outside world in a couple ways. Wearing the company name and logo on shirts and caps turns every player into a walking — or in the case of catchers crouching — billboard.
DIY marketing: Businesses learn to get the message out
TMCnet
But just having a location and the expertise to run a dive shop is not enough. Talley said he and his partners knew they would have to get creative with marketing and as Talley said "spark the interest. "Whether it is a taco stand or a clothing store or a scuba shop or one of a host of possible businesses there are many entrepreneurs in southern New Mexico who need to spread the word about themselves and the month of June is officially labeled as Entrepreneurs "Do It Yourself" Marketing Month.
Stimulus lull gives companies chance for marketing research
Sacramento Business Journal
A rush of road and housing projects hit the streets following the February signing of the $787 billion American Recovery and Reinvestment Act but contractors haven’t seen much action since and don’t expect it until fall. When additional stimulus projects finally arrive they might not even be labeled as such or as highly touted as the road work this spring. So the work could go to companies who have used the down time to get pre-approval from government agencies or get the inside track. Almost four months after the stimulus bill was signed contractors nationwide are reporting that they’re still waiting to see substantial work arise from it. This article is for Paid Subscribers NLY.
Retired players union settle marketing dispute
Pro Football Weekly
25 million settlement of a long-simmering disagreement. Hall of Famer Herb Adderley who turns 70 next week had filed a lawsuit in 2007 on behalf of 2056 retired players alleging that the union failed to pursue marketing deals on their behalf with video games trading cards and other sports products. In November a federal jury in San Francisco awarded the ex-players $28. 1 million but the union appealed the verdict. New NFLPA executive director DeMaurice Smith announced the settlement of the case on Friday along with Adderley. A number of retired players credited Smith with beginning to alleviate the antagonism between the two groups which had been growing under former union boss Gene Upshaw who died of cancer in August.
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Marketing in a Social Media World
HispanicBusiness.com
r rather it should be. For businesses that want to be on the cutting edge of today’s marketing curve it is no longer a question of: “Should we enter the social media game?” Many have already responded affirmatively. For those who haven’t the debate is: “Should we get started today or tomorrow?” And the answer is: “Sooner is much better than later. ” The reasons are many but for purposes of brevity we’ll cite only three. First there’s the exploding number of those already in the social media game. More than 100 million individuals use.
Greylock Marketing Group Wins National Awards
iBerkshires.com
- Greylock Marketing Group a subsidiary of Greylock Federal Credit Union received top national awards for creative advertising campaigns produced in 2008. Greylock took home a Diamond Award and an Award of Merit from the Credit Union National Association (CUNA) Marketing and Business Development Council at a conference held in San Diego CA earlier this year. The selection was made by a national panel of judges from among 1200 entries. President of Greylock Federal Credit Union Angelo C. Stracuzzi said “I’m proud that the Greylock Marketing Group has been recognized nationally for the great work they do on behalf of our Credit Union.
Marketing in the Age of Turbulence
BusinessWeek
You can take advantage of them if you start marketing strategically instead of blindly says Marshall Goldsmith. Great marketing operations find opportunities and develop and launch successful solutions and if properly used are the company’s growth engine.