The News Review:
- Risdall Marketing adds 11 clients in May
- Marketing in a Social Media World
- Greylock Marketing Group Wins National Awards
- HTA boosts marketing
- Marketing firm paid $60K to help Surprise establish identity
- BMA-Minnesota Explores Secret to Increasing Sales and Marketing Share
Risdall Marketing adds 11 clients in May
Bizjournals.com
Since the start of 2009 Risdall said it has either added or expanded 48 accounts. Risdall has more than 300 clients and billings totalling $190 million in 2008. Revenue is up compared to last year said Risdall spokeswoman Amanda Draxton. ther companies joining or expanding their accounts with Risdall in May included U.
Marketing in a Social Media World
HispanicBusiness.com
r rather it should be. For businesses that want to be on the cutting edge of today’s marketing curve it is no longer a question of: “Should we enter the social media game?” Many have already responded affirmatively. For those who haven’t the debate is: “Should we get started today or tomorrow?” And the answer is: “Sooner is much better than later. ” The reasons are many but for purposes of brevity we’ll cite only three. First there’s the exploding number of those already in the social media game. More than 100 million individuals use.
Related from Mediaberri: Do you talk back? Social media changes marketing game
Greylock Marketing Group Wins National Awards
iBerkshires.com
- Greylock Marketing Group a subsidiary of Greylock Federal Credit Union received top national awards for creative advertising campaigns produced in 2008. Greylock took home a Diamond Award and an Award of Merit from the Credit Union National Association (CUNA) Marketing and Business Development Council at a conference held in San Diego CA earlier this year. The selection was made by a national panel of judges from among 1200 entries. President of Greylock Federal Credit Union Angelo C. Stracuzzi said “I’m proud that the Greylock Marketing Group has been recognized nationally for the great work they do on behalf of our Credit Union.
HTA boosts marketing
Honolulu Star-Bulletin
4 million budget for fiscal year 2010 that puts 86 percent of its dollars into marketing. The new budget which is $60000 below the prior-year level includes $51. 4 million in designated marketing funds and reallocates an additional $10 million into a marketing opportunity fund for emergencies. It’s been a dismal year for Hawaii’s long-suffering visitor industry which has seen both visitor counts and spending drop at unprecedented levels. So far this year some 272115 fewer visitors have come to the islands and have spent about $12. 90 per day less than visitors did during the same period last year which equates to $677.
Marketing firm paid $60K to help Surprise establish identity
Arizona Republic
5 2009 10:15 AM The Arizona Republic Surprise has a lot going for it: a unique name a hometown feel and tons of recreational amenities. The city of about 109000 has many assets it can “shout from the rooftops” to sell itself to residents and businesses a marketing consultant said at a special City Council workshop. “This whole process is not about coming up with a snappy new logo” said Steve Bast brand planner with Moses Anshell. “We have to borrow a page in the playbook of a private company. n Thursday the agency presented its market analysis to the council for feedback.
BMA-Minnesota Explores Secret to Increasing Sales and Marketing Share
PR Newswire (press release)
markjamesassociates. Using insights from a Fortune 50 manufacturing company challenged to rethink its dealer support and customer marketing strategy for a proprietary line of products Sherek and James will demonstrate how to combine a channel “push” strategy and a marketing “pull” strategy to close the marketing loop. The proven case study resulted in more engaged dealers a 500 percent growth in sales a significant return on investment and validated best business practices. “Marketing spend is always under high scrutiny but even more in today’s budget-constrained climate” said Chris Schermer president of BMA-Minnesota. “The best return on investment comes from understanding and segmenting audience groups ensuring marketing dollars are spent on individuals that are most likely to convert to paying customers. Sherek and James have found a perfect process through the use of a solid direct-to-customer campaign and an informed dealer network armed with the right tools – a solution that can be replicated for almost any business.