The News Review:
- Marketing agency pretends it’s the police on Twitter
- Webcast Your Brain Surgery? Hospitals See Marketing Tool
- SE and social media: The yin and yang of online marketing
- Microsoft to spend $100 million marketing new search engine?
- Beware Social Media Marketing Myths
- Confed Cup organisers pin hopes on marketing blitz
Marketing agency pretends it’s the police on Twitter
CNET News
html We’ve all had those ideas that seemed like good one at the time and then perhaps didn’t seem so good the following morning. r when the police got involved. But a marketing agency in Australia reportedly decided to skip straight to the part involving the police. Mentally Friendly (because mental friends really are the best) decided to. Which was an interesting thing to do save for the fact that an increasingly large number of people thought it really was written by the New South Wales police. Well it did feature the real police shield.
Webcast Your Brain Surgery? Hospitals See Marketing Tool
New York Times
This time Methodist did not use billboards as it has with other operations deeming this procedure too sensitive. But its marketing department monitors how many people have watched the Webcast (2212) seen a preview on.
Related from Bizvideomail: Webcast Your Brain Surgery? Hospitals See Marketing Tool
SE and social media: The yin and yang of online marketing
Examiner.com
They come at the visibility and relationships issues from two very different ways and many experts believe that one is better than the other for generating online traffic. But a growing number of observers believe they are the "yin and yang" of online marketing and can support each other to drive search engine rankings and consumer relationships. Search Engine ptimization — the yinSE is a process for maximizing traffic to web pages or web sites through natural search results (vs. paid search listings). It tries to make a web site visible in search rankings through a combination of web site content and construction plus the art of including just the right keywords that people are likely to search for. SE strategies and tactics are typically pretty passive – on the order of "If you build it (and build it right) they will come.
Microsoft to spend $100 million marketing new search engine?
BloggingStocks
The message Microsoft will have to push through to consumers is how Bing will differ from the likes of Google which already work so adequately that it’s made Google the king of the search field with over 60% market share quarter after quarter. Microsoft’s lofty $100 million marketing campaign for Bing will center around a question like this: “does Google really help you solve your problems?” f course competitors like Google won’t be singled out by name. Maybe they should be though?Generic questions that sound more like marketing fluff are not going to steer customers from Google search to Microsoft search. It won’t happen even if Microsoft spent $500 million marketing the.
Beware Social Media Marketing Myths
BusinessWeek
He keeps fans up to date on his concerts albums TV appearances—and naps. In short he’s a social networking success story. For a one-man band like Gaffigan who probably has a decent amount of free time between eating bacon and being on stage social networks and blogs have proved effective vehicles for marketing his business and staying close to his audience. But for many business owners social networking is as valuable as a Hot Pocket is nutritious. We’ve been misled as to the benefits of social networking sites. Many of us are finding that these tools do not live up to the hype especially for small business. nce we start digging deeper we’re finding a lot of challenges.
Confed Cup organisers pin hopes on marketing blitz
AFP
The publicity drive started at the beginning of the year after the world football governing FIFA scolded the Local rganising Committee (LC) for not adequately marketing the event a dress rehearsal for the 2010 World Cup. The LC responded by saying they had a limited budget arguing that such major events are self-promoting. Nonetheless marketing for the Confeds Cup has slowly picked up with private companies and government agencies joining various football-themed campaigns. Giant billboards bearing national flags of the eight countries taking part in the two-week football spectacle are cropping up in the four host cities.