The News Review:
- A Beer in Need of More Buzz (the Marketing Kind)
- Madison Avenue Flirts With 3D
- Noodles & Company Brings Aboard New Marketing Chief
- Marketing’s feel-good factor
- Web Hosting Provider CWCS Managed Hosting Participates in …
- Hoteliers decry cut in marketing funds
A Beer in Need of More Buzz (the Marketing Kind)
New York Times
Cheung says gives the beer a flavor that is light and crisp. Not everyone is sold on the beer. Randy Mosher a beer marketing consultant and author of “Tasting Beer: An Insider’s Guide to the World’s Greatest Drink” is skeptical about the beer’s “unique” taste. “This is very much one of the international-style pilsners that happens to be brewed in exotic locations” he said. “Fizzy yellow beers tend to be all the same. Cheung however was sold.
Madison Avenue Flirts With 3D
Wall Street Journal
–>Madison Avenue Flirts With 3-D’Augmented Reality’ Plays Role in Pushes for Papa John’s GE Postal Service ArticleVideoCommentsmore in. Papa John’s International the U. Postal Service and General Electric have begun to incorporate “augmented reality” or AR — a technology that lets consumers interact with hologram-like images — into their marketing. ne well-known example of AR: the yellow first-down lines in TV broadcasts of football games.
Noodles & Company Brings Aboard New Marketing Chief
dBusinessNews Denver (press release)
Fogarty’s first day at Noodles & Company will be Tuesday May 26. His responsibilities will include overseeing all marketing advertising public relations and brand development. “Dan’s hire marks an important time for Noodles & Company” says Kevin Reddy Noodles & Company president chairman and CE. “We’ve enjoyed fantastic growth even in the current economy and have spent a decade building a great brand as we expand across the country. I’ve worked with Dan in years past and know what he can do. He understands the impact branding has on internal operations and corporate culture and he knows how to develop a strong connection with guests.
Marketing’s feel-good factor
Irish Times
GIVEN THE choice between a well-known brand of headache pill and a cheaper generic alternative which would you buy? If you are like most people you’d choose the more expensive branded version. However it is often the case that the branded pills and the generic versions contain exactly the same drug – whether it be aspirin paracetamol or ibuprofen. Are we being duped by marketing into wasting our money or are we better off buying the branded version? Surprisingly it turns out that the branded pills can be more effective even though they contain exactly the same ingredients as the generic alternatives. Last year I ran an experiment to test this idea for a BBC television programme. Together with Lesley Regan a clinical professor in the Faculty of Medicine at Imperial College London I recruited some volunteers who suffered from persistent headaches. Regan and I asked the volunteers to take their favourite headache pills on some occasions and to take a new pill with an unknown brand name on other occasions. Unknown to the volunteers the “new pills” were exactly the same as their favourite branded versions.
Web Hosting Provider CWCS Managed Hosting Participates in …
TheHostingNews.com (press release)
Internet World delivered a 26% increase in visitor numbers and 80% re-bookings for the 2010 event. These figures reinforce Internet World’s position as the largest event in Europe for online business and digital marketing solutions and the premiere exhibition date in the calendar for marketing agency digital media and IT professionals. Karl Mendez CE of CWCS commented ”This being our first time at the show we wanted to make an immediate impact. ur message is simple: ‘Give your hosting a boost by using CWCS. To illustrate the key benefits of CWCS Managed Hosting we developed a Juice Bar offering a choice of 4 energising smoothies for visitors these included Reliability Refresh (a blend of blackcurrant blackberry and strawberry juice) and Energizing Support (a fusion of raspberry and pineapple juice)’ The free education sessions were extremely popular demonstrating a thirst for the latest thought-leadership and case-study success stories from big brands including National Express range seatwave. com British Red Cross MSN Barclaycard The Daily Mirror and the Alzheimer’s Society among others.
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Hoteliers decry cut in marketing funds
Daily Nation
Mombasa and Coast Tourist Association chairman Kuldip Sondhi expressed fears that hotels in the region may be forced to cut their staff due to low bed occupancies if aggressive marketing is not done. ?The hotel industry is yet to recover from the effects of the post-election violence. Unless the Kenya Tourist Board is adequately funded to spearhead marketing abroad the industry will not bounce back? said Mr Sondhi. Last week Tourism Minister Najib Balala said the sector was likely to undergo lean times after its budget proposal was slashed by 69 per cent.