The News Review:
- Firehouse Subs Adds to Marketing Team
- Marketing experts don’t ‘get’ Twitter Facebook etc
- Rick Bisio Franchise Consultant St. Petersburg explains …
- Why Do Chief Marketing fficers Have A Short Shelf Life?
- Salvation Army’s edgy new marketing campaign
- Boys & Girls Club launches new marketing campaign
Firehouse Subs Adds to Marketing Team
Chain Leader
As regional marketing managers they will be responsible for supporting Firehouse Subs franchisees and Area Representatives for local marketing initiatives coordinating and planning grand openings and assisting in all other marketing needs in their assigned regions. As regional marketing managers they will be responsible for supporting Firehouse Subs franchisees and Area Representatives for local marketing initiatives coordinating and planning grand openings and assisting in all other marketing needs in their assigned regions.
Marketing experts don’t ‘get’ Twitter Facebook etc
Computerworld
2009 kl 13:28 | IDG News Service A A ATwo-thirds of marketing experts have admitted that they don’t understand social media sites such as Twitter and Facebook despite agreeing that it is here to stay. Flere nyheter fra IDG News Service.
Rick Bisio Franchise Consultant St. Petersburg explains …
Emailwire
” Rick speaks at seminars and has trained thousands of entrepreneurs how to make good decisions in the franchise business. At a recent meeting for aspiring entrepreneurs Rick gave a lecture about franchises and marketing. Rick said “ne of the several advantages of joining a franchise is the marketing that is made possible when you’re part of a large organization. The franchisor is a key resource that works to your advantage because he can negotiate national pricing agreements and pass the savings on to the local franchisees. “Rick told the group what questions to ask when considering purchasing a franchise. “Ask how much marketing the franchisor will execute in your area and how the marketing dollars are allocated and the type of marketing that is done for your area.
Why Do Chief Marketing fficers Have A Short Shelf Life?
Forbes
09 05:00 PM EDTMarketing departments should be managed more like sports teams. It’s no secret that the CM position is perhaps the least secure job in top management with a turnover rate that’s faster than major league managers but slower than that among quick service restaurant employees. According to Greg Welch who launched Spencer Stuart’s marketing practice and now heads the firm’s global consumer goods and services business the average CM tenure has grown to just over 28 months in 2008 up four months since Welch started measuring CM tenure in 2004. The average CI lasts 38 months and no other c-level executive checks in under 46. There are exceptions to the rule such as Mike Haaf of Food Lion and Michael Francis of.
Salvation Army’s edgy new marketing campaign
NECN
n chairs coffee cups even bathroom mirrors. It’s all part of an edgy new marketing campaign for The Salvation Army. Donations are down and the organization says it needed a way to move beyond red kettles and kick start donations. The Salvation Army doesn’t have a brand problem you see a red kettle you know where the money is going—but across the board donations are down. Craig Evans: “We have been lagging significantly behind previous years 20-30 percent of income. And while donations are down need is up.
Boys & Girls Club launches new marketing campaign
Sonoma Valley Sun
The campaign?s theme ? ?The Boys & Girls Club Touches All ur Lives? ? is meant communicate the Club?s broad reach. While much of what the Club offers benefits boys and girls directly indirectly everyone in Sonoma stands to gain. According to Katie Holden the Club?s Director of Development & Marketing ?When kids have someplace to go after school their parents don?t have to leave work to tend to them ? a benefit to both parents and the local businesses who employ them. And when kids learn positive behaviors — which is what we teach in our Keystone and Torch Clubs — that results in a cleaner safer community for all of us. Fewer at-risk kids means less crime less vandalism. And that?s something we all benefit from. ?Each ad in the campaign employs the ?hands? that make up the Club?s ?handshake? logo albeit in ways never intended by the original designer.
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