The News Review:
- GSU expert on marketing game is also big sports fan
- Mission Marketing FY profit up but dividend cut
- BRIEF-Humana names Chief Innovation and Marketing officer
- Chick-fil-A hires marketing firm BrightWave
- Cain & Co. expands luxury marketing to Dallas
GSU expert on marketing game is also big sports fan
Atlanta Journal Constitution
Kumar’s already close to head football coach Bill Curry so he’s set there. Clients such as IBM have sought out Kumar whose groundbreaking Customer Lifetime Value strategy rejects standing marketing theory that loyal customers are always the best customers —- the ones most worth pursuing. Not so says contrarian Kumar who uses deep research to project a company’s most profitable customers of the future. In doing so marketing becomes more an investment and less of a cost. Kumar says he has been “tempted” by job offers from private industry. And he could make far more if he went out wholly on his own.
Mission Marketing FY profit up but dividend cut
Reuters
2 mln stg below consensus forecasts * Cuts final dividend to conserve cash * Shares rise more than 19 pct * Foresees difficult year trading in line with expectations (Adds CF quotes updates share price) By Phakamisa Ndzamela LNDN April 16 (Reuters) – Britain’s Mission MarketingGroup (. L) on Thursday booked a 37 percent rise in full-yearpretax profit missing market expectations and said it wasscrapping its final dividend to conserve cash. The company said trading this year would be in line withboard’s expectations despite the tough trading environment. “We know it’s going to be a difficult year.
Related from Rop-jo: KGHM will pay 2008 dividend-treasury minister
BRIEF-Humana names Chief Innovation and Marketing officer
Forbes
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Chick-fil-A hires marketing firm BrightWave
Bizjournals.com
tapped Atlanta-based. BrightWave is Atlanta-based Chick-fil-A’s first e-mail marketing partner and agency of record. BrightWave is charged with keeping customers linked with the Chick-fil-A brand. "BrightWave's invaluable insight has helped Chick-fil-A plan and execute its e-mail communications strategy with maximum effectiveness and efficiency.
Cain & Co. expands luxury marketing to Dallas
Bizjournals.com
a Scottsdale firm specializing in luxury lifestyle experience branding and marketing has opened a Dallas office the company announced Tuesday. Mark Cain principal of Cain & Co. said the Dallas market offers a large pool of affluent consumers companies that service them and private equity firms. to continue to identify and infuse life into distressed projects in real estate hospitality and across the luxury lifestyle experience space” he said in a released statement.