The News Review:
- Eisen Marketing offers nonprofit grants
- World’s best job? Add sex scandal for Web marketing dream
- FTC plans regulations for online marketing
- NCAA colleges pushing the envelope with sports marketing
Eisen Marketing offers nonprofit grants
Bizjournals.com
us Digg This Public relations firm. The Cincinnati-based firm will provide grants in the form of pro bono services to nonprofit certified 501(C)(3) groups that are chosen for the program. Services provided in the past include Web site design local and national publicity brand development capital campaigns and logo design Eisen said in a news release. The deadline for submitting applications in May 1 and the recipients will be announced May 15. For an online application.
World’s best job? Add sex scandal for Web marketing dream
Reuters
com spread 34684 people from more than 200 countries submitted 60-second video applications which everyone could see for the $150000 position on Hamilton Island. “It was just a great idea that captures everyone’s imagination as they’re sitting in a dreary office and it’s raining outside” said Australian marketing analyst Tim Burrowes editor of media and marketing website Mumbrella. “It was already very PR and publicity-friendly but because of all the promotion through videos and file sharing in social media the idea exploded into something much bigger. Along the way Tourism Queenland a government body received a hoax application from sama bin Laden and admitted it concocted the story of a woman in a YouTube video who tattooed an advert for the Great Barrier Reef on her arm to win the position. AGEISM PRN PUBLICITY Continued.
FTC plans regulations for online marketing
VNUNet.com
com 03 Apr 2009The Federal Trade Commission (FTC) is planning regulation on online viralmarketing using blogs and social networking sites. Marketeers are spending billions worldwide to get the endorsements of keybloggers and groups on social networking sites. ne tactic used by Microsoftand others is to send products to bloggers on ‘long term loans’ on theunderstanding that they will comment about them on their sites.
NCAA colleges pushing the envelope with sports marketing
USA Today
This one most assuredly will not. From the $591 million in TV and marketing revenue generated this season to the masses awaiting Saturday’s semifinals and Monday’s championship game at Detroit’s Ford Field the men’s tournament and its Final Four have grown into a mega-event on the order of football’s Super Bowl. This year the NCAA altered its Final Four seating plan to accommodate tens of thousands more ticket buyers swelling the capacity to a record 70000-plus and bumping gate receipts by $7 million from the 40000- to 50000-seat setups of the past. It’s an apt backdrop for a sometimes contentious debate within the NCAA and its more than 300 Division I schools: How far should the NCAA and its members go to boost revenue at a time when the nation’s fiscal crisis is weighing on college athletics?Many schools with the blessing of NCAA President Myles Brand are courting an increasingly varied array of sponsors and advertisers and creating some discomfort in the process. Several schools and conferences allow advertising and promotions by casinos in their arenas or game programs a practice the NCAA once frowned upon because of gambling’s potential threat to the integrity of its sports. College athletes in the name of amateurism are strictly forbidden from cashing in on their renown beyond the scholarships they receive.
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