The News Review:
- San Mateo association unveils new marketing campaign to attract …
- Coke unveils marketing pitch for Hispanics
- NSI Marketing buys CoAMS St. Louis Business Journal
- Richard Grisolia to Head Marketing for Narragansett Bay Insurance
- HipCricket Adds Mobile Marketing Veteran To Lead Fast-Growing …
- The Power of Personalized Marketing Now Within Reach of Any Sized …
San Mateo association unveils new marketing campaign to attract …
San Jose Mercury News
The association presented the initiative to city officials and some of downtown’s 750 business owners at the San Mateo library’s main branch. The campaign includes media outreach billboards and advertisements throughout the region. San Mateo’s downtown would also have a new motto “All the right ingredients. “”It’s all about building community — whether it’s the community of customers or the community of you all working together to make downtown a better place” DSMA Executive Director Kelly Mitter said during the presentation.
Coke unveils marketing pitch for Hispanics
Bizjournals.com
_1C0A3C24B2FE46BF9B685FEDD4C0BE4A. has launched a multi-media marketing campaign aimed at the nation’s 45 million Hispanics. The tagline “Destapa Tus Sueños” or “Unleash Your Dreams” is the Hispanic adaptation of the Atlanta-based beverage giant’s “pen Happiness” global integrated marketing campaign that began in January. The campaign began airing a new television commercial on March 20 and will expand its media presence with a strong showing during Univision’s highest-rated program “Premio Lo Nuestro” music awards on March 26. The new ad will run on Spanish language networks including Univision Telemundo and TeleFutura. Also beginning in May Coca-Cola will start national marketing advertising and public relations campaign featuring the Mexican National Team in the United States.
NSI Marketing buys CoAMS St. Louis Business Journal
Bizjournals.com
Louis advertising and marketing firm. Terms of the deal were not disclosed. The acquisition brings NSI’s work force to about 325 employees in St.
Richard Grisolia to Head Marketing for Narragansett Bay Insurance
FXBusiness
With over 25 years of marketing sales and underwriting experience in personal lines insurance he brings expertise in producer management and in developing independent agency distribution networks. Grisolia served as Vice President for Arbella Insurance Group a leading regional property and casualty company in New England where he was responsible for all sales and marketing. Prior to this he held similar corporate officer and key leadership positions with Atlantic Mutual Companies and the Chubb Corporation.
Related from Insurancemonster: Richard Grisolia to Head Marketing for Narragansett Bay Insurance
HipCricket Adds Mobile Marketing Veteran To Lead Fast-Growing …
FXBusiness
Mar 25 2009 (BUSINESS WIRE) —-HipCricket the mobile marketing leader that has produced successful campaigns for such storied brands as Nestle Macy’s Staples and Coca Cola has named mobile marketing executive Scott Debson Vice President of Brand Solutions. Debson has worked on more than 200 mobile marketing and content campaigns in the United States and Europe for clients including Warner Music Group adidas and Paramount Pictures among others. Debson was General Manager and Senior Vice President Personalization for mobile media company Zingy. His business unit was responsible for more than $30 million in retail revenue in 2006 and 2007 generated from the sale of mobile content WAP deck programming advertising and sponsorships. Debson obtained exclusive relationships with a variety of media companies celebrities and brands including 50 Cent Paramount Pictures MTV and General Motors. Prior to joining Zingy in 2004 Debson co-founded not13 one of the first mobile marketing and content companies in both the United Kingdom and the U.
The Power of Personalized Marketing Now Within Reach of Any Sized …
FXBusiness
The new tiered approach to products and pricing helps nDialog customers get exactly what they need to succeed. The nDialog Enterprise tier is targeted to large businesses that want to create large numbers of landing pages and micro websites. The Professional tier is best for mid-sized businesses with medium-sized marketing needs and the SMB tier supports small businesses by providing essential tools for successful Internet marketing. nDialog’s comprehensive product suite integrates high-impact features like CRM PURLs 2. 0 target markets implicit and explicit personalization and a sophisticated HTML editor. For more information about the benefits of each tier visit: www.