The News Review:
- Marketing Resident Evil 5
- Marketing campaign sinks Cruise Critic
- Chamber to sponsor seminar on free marketing
- FDA clears Meda-rexo insomnia drug for marketing
- ‘I’m a PC’ Marketing Pays ff for Microsoft EMs
- Rackspace ffers nline Marketing Survey
Marketing Resident Evil 5
BusinessWeek
Resident Evil 4 was one of the most acclaimed games of the previous generation so hype had been steadily building for the next iteration in the blockbuster survival horror franchise. Capcom stoked the fire and has managed to turn the anticipation into a frenzy. How did they do it? Like marketing for any large game these days it involved a composite campaign of elements both online and off. We got the 411 from Chris Kramer Senior Communications Director at Capcom and Mike Webster Director of Marketing for Resident Evil. Just in time for the fireworks show!Any campaign is still bulwarked by solid online trailers and TV advertising. Resident Evil 5 is no exception having been largely introduced via a trailer at E3 2007. f course these early previews led to initial discomfort and accusations of racism because of the game’s setting and the portrayal of a white protagonist killing black zombies.
Marketing campaign sinks Cruise Critic
MSNBC
Well-regarded travel author Edward Hasbrouck called the Royal Champions ?shills? and Royal Caribbean ?puppet masters? in his blog. Cruise Critic posters are furious because they feel they?ve been unknowingly duped by Royal Caribbean?s marketing scheme in addition to being censored by Cruise Critic. Marketing experts are scratching their heads in a what-were-they-thinking way. Story continues below ?advertisement |.
Chamber to sponsor seminar on free marketing
Arizona Republic
16 2009 11:09 AM The Chandler Republic Business people can learn how to use social media as a free marketing tool at a seminar sponsored by the Chandler Chamber of Commerce. The luncheon event runs from 11:30 a.
FDA clears Meda-rexo insomnia drug for marketing
MarketWatch
Food and Drug Administration cleared Meda AB the Stockholm drugmaker to market Edluar formerly known as Sublinox as a short-term treatment for insomnia. The drug uses rexo’s sublingual tablet formulation. As a result of their collaboration Meda will pay rexo the Uppsala Sweden drugmaker a $5 million milestone payment based on the product labeling plus royalties on the sale of the drug the companies said on Monday in statements. They expect to launch Edluar in second-half 2009.
‘I’m a PC’ Marketing Pays ff for Microsoft EMs
Microsoft Watch
Netbook sales are rising giving additional uplift to Windows laptop sales. Life Without Walls” marketing is doing what it’s supposed to. Smallest influencer: Apple’s iMac starts at $1199 and MacBook at $999 which are stiff entry-level prices in this economy considering also how much less it costs to buy Windows PCs. Where pricing hurts Apple: Lost switcher sales but nowhere enough to explain Windows PC sales gains. Somewhat larger influencer: Netbook sales have pushed up Windows notebook sales and driven down Windows laptop ASPs from $717 to $560 February to February and $589 since November. But even removing netbooks Windows PC laptop unit sales were up year over year in February.
Rackspace ffers nline Marketing Survey
Web Host Industry Review
The research also indicates that businesses are not engaging effectively online or aligning formal objectives with business goals. The survey was based on the views and future plans of 250 IT decision makers among eight industry sectors and across several regions including the UK Northern Europe and South Africa. The study showed 64 percent percent of UK respondents expect to invest more in online marketing in the coming year while 65 percent say they would not be involved in its delivery. The findings were similar across Northern Europe where 44 percent stated online marketing would be a big focus but 45 percent did not expect to get involved in it. As well as the disconnect between IT and the delivery of online marketing only 20 percent of UK businesses and 32 percent in Northern Europe are investing in blogs and web forums. According to Rackspace these figures suggest that businesses might be at a competitive disadvantage as “the use of social media as a channel to communicate with customers increases in many sectors. Meanwhile 36 percent of IT decision makers have formal objectives aligning IT with business goals compared to only 28 percent in Northern Europe.
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