The News Review:
- Microsoft’s new marketing campaign finally gets it right
- Emerge Digital Pairs Cause Marketing & Social Media for ‘09
- USC marketing chief should be located in New York
- Dungy departure won’t hurt Indy Colts’ brand sports marketing …
- Former Political Strategist Thomas pher Joins Goodman Marketing …
- Macerich debuts Bluetooth marketing at local malls
Microsoft’s new marketing campaign finally gets it right
CNET News CA
While Microsoft’s execution against that data hasn’t always been the best I give it full credit for trying to fit software into my life rather than forcing me to cram my life into its software. There are serious problems with Microsoft’s vision related to lock-in in particular but its new marketing campaign is a direct hit. At a cost of $150 million.
Emerge Digital Pairs Cause Marketing & Social Media for ‘09
MSNBC
The newly launched group promotespartnerships between for-profit companies and nonprofit charitable groupsthrough social networking sites like Facebook and MySpace. A 2008 study by Cone Inc. and Duke University’s Fuqua School of Businessfound cause-related marketing promotions increased a company’s sales asmuch as 74% and showed that 85% of Americans had a more positive image ofbusinesses involved in this type of marketing. The idea of pairingcommercial entities and charitable groups has been around for some time –earning companies increased sales and good will while nonprofits receiveincreased funding support. Emerge’s interactive expertise enablesbusinesses and nonprofits to extend this relationship to growing onlinecommunities. “Cause-based efforts have taken a foothold on social sites and are amongthe most popular social apps out there” remarks Emerge president DavidAlbert.
Related from Mediaberri: Vitrue Responds to Emerging Social Media Marketplace With Total …
USC marketing chief should be located in New York
Los Angeles Times CA
Baird whose appointment was announced today can do her job a lot better from New York than from a place where increasingly limited air service makes every trip a headache. Before you Colorado Springs boosters get up in arms let me note that your city isn’t exactly a rural whistle-stop with several colleges a population pushing 400000 and a ranking as the No. 1 Best Big City in Money magazine’s 2006 "Best Places to Live.
Dungy departure won’t hurt Indy Colts’ brand sports marketing …
University of Indianapolis United States
Relative to other franchises in the often controversial high-turnover NFL the Colts enjoy a reputation for stability consistency personal character and a workmanlike approach to winning says Associate Professor Larry DeGaris who directs UIndy?s popular sports marketing program. Dungy who is leaving football to devote time to family life and volunteer work has been just one among several pillars of a team image that also rests on the shoulders of quarterback Peyton Manning President Bill Polian and other respected veterans in the organization DeGaris says. ?The Colts? brand is pretty much bulletproof? he says. ?At this point it?s been built up to a level where it?s not contingent on any one person.
Former Political Strategist Thomas pher Joins Goodman Marketing …
MSNBC
In this position he will develop new client relationships plus conceiveplan and execute direct marketing programs for a variety of local andnational clients. pher has over 20 years’ experience in direct marketing advertising andprint production. Most recently he was a founding partner of The AccelusGroup a direct marketing agency in Fort Washington Pa.
Macerich debuts Bluetooth marketing at local malls
Bizjournals.com NC
have launched a Bluetooth marketing system at five of Macerich’s malls in the Los Angeles area. The Intera AzureMayan Bluetooth Proximity Marketing network has been launched at: Westside Pavilion in West Los Angeles The aks in Thousand aks Los Cerritos Center in Cerritos Lakewood Center in Lakewood Stonewood Center in Downey The network uses Bluetooth technology to send special offers and promotions to shoppers’ mobile devices. The offers are sent when a shopper is in a special Bluetooth zone. According to a release the zones are located in or near food courts cinema box offices lobbies and other strategic locations. The system is an opt-in system meaning that users will only receive offers if they choose.