The News Review:
- H & R Block to Settle Marketing Case for $4.85 Million
- Pop music has become a means to a marketing end
- Music and Marketing: … And as Jingles
- Sour economy makes diet marketers try harder in 2009
- Big marketing in tough times
- Smarter marketing is topic for First Friday Forum talk
H & R Block to Settle Marketing Case for $4.85 Million
New York Times United States
85 million to settle claims in California that it had engaged in deceptive marketing of loans to customers against their expected tax refunds. The lawsuit filed in 2006 took aim at H & R Block’s marketing and “cross collection” when a client’s tax refund is withheld by a bank to pay debt from a previous loan. The agreement prohibits H & R Block from selling the so-called refund-anticipation loans as early tax refunds the California attorney general.
Pop music has become a means to a marketing end
Dallas Morning News TX
It took Guns N’ Roses 15 years between albums to complete Chinese Democracy certainly long enough to receive worldwide notice when the album was released this year. But instead of letting the album arrive as an event in itself the band licensed one of the album’s best songs “Shackler’s Revenge” to a video game that came out first. Perhaps it’s too 20th century to hope that music could stay exempt from multitasking or that the constant insinuation of marketing into every moment of consciousness would stop when a song begins. But for the moment I’d suggest individual resistance. Put on a song with no commercial attachments.
Music and Marketing: … And as Jingles
New York Times United States
Pareles’s article prompts the question: When does an artist go from writing songs that may be used in marketing campaigns to writing songs specifically for use in marketing and how does that change the content of the songs? I can see it now — an ad for soap (“Shower the people you love with Dove”) and one for air fresheners (“It’s in the way you Renuzit”). John BuckleySouth Dartmouth Mass.
Sour economy makes diet marketers try harder in 2009
USA Today
The first quarter — when resolutions are still fresh — is when many weight-loss companies launch marketing efforts. Weight Watchers spent more than $50 million January through March 2008 to tout its products and services according to TNS Media Intelligence.
Big marketing in tough times
Zanesville Times Recorder H
As I once heard someone say “Cutting out advertising to save money is like stopping your clock to save time. ” If you are not constantly marketing your business you soon won’t have a business to worry about.
Smarter marketing is topic for First Friday Forum talk
Richmond Times Dispatch VA
In this economy don’t even think about stopping marketing warned Tom Blue a Glen Allen business consultant and author. Blue will speak at the Retail Merchants Association’s First Friday Forum on Friday. Don’t think about marketing “blindly harder” either he said. Some companies canvass the universe with every offer and promotion they can think of. Instead they should refocus their marketing budget on their greatest strategic priorities — the company’s biggest money makers he said.
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