The News Review:
- Amgen Files US Marketing Application For Key Bone Drug
- CompuCredit settles for $114 mln in marketing case
- Verizon Names Marketing Head for Landline Unit
- As Economy Gets Worse Marketers Put Money in Content Marketing
- The Bare Necessities: Marketing Luxury Goods in a Bad Economy
- Chrysler does away with job of chief marketing officer
- A Detroit “rderly Bankruptcy” Would Require Monumental Marketing …
Amgen Files US Marketing Application For Key Bone Drug
CNNMoney.com
(AMGN) has applied for U. marketingapproval for its lead pipeline drug bone treatment denosumab to the Food andDrug Administration. The Thousand aks Calif. -based biotech giant is seeking to sell the drug totreat and prevent postmenopausal osteoporosis in women and bone loss inpatients undergoing hormone therapy to treat either prostate or breast cancer.
CompuCredit settles for $114 mln in marketing case
Reuters
)has agreed to provide $114 million in restitution to consumersto settle charges it deceptively marketed subprime creditcards the Federal Deposit Insurance Corp said on Friday. The FDIC said the credit card company would give consumerscredits for certain fees arising from the marketing practices. The order with the FDIC also includes a civil money penalty of$2. 4 million the agency said. nly the eligible consumers whose current balances are lessthan the amount of credits to be applied will receive cashrefunds the FDIC said. The cash payments are estimated tototal about approximately $3.
Verizon Names Marketing Head for Landline Unit
Wall Street Journal
has named Mike Ritter a marketing executive at Verizon Wireless as chief marketing officer for Verizon Telecom the company’s landline unit people familiar with the matter say. Ritter’s new post is part of several moves by Dan Mead who becomes president of the unit on Jan. And it’s one of several internal leaps by execs from Verizon Wireless the faster-growing side of the company in recent years.
As Economy Gets Worse Marketers Put Money in Content Marketing
MSNBC
In a December 2008 content marketing research study from Junta42 an online content
marketing resource and vendor-matching tool more than half (56%) of
marketing- and publishing-decision makers plan to increase their content
marketing spending for 2009 (31% increase significantly 25% increase
slightly). nly 13% plan on decreasing their content marketing spending (9%
decrease slightly 4% decrease significantly).
The Bare Necessities: Marketing Luxury Goods in a Bad Economy
Wall Street Journal
It faces one of the more daunting marketing challenges of this holiday season: persuading the anxious consumer in an economic recession to spend thousands of dollars on a purse or a bauble. For nearly a decade the makers of luxury goods have tried to reconcile their marketing efforts which have broadened their customer base by appealing to a less élite clientele with the need to maintain the haute image that provoked that clientele’s purchases. Brands like Tiffany & Co. Louis Vuitton Gucci and Chanel have promoted their products as luxurious yet attainable investments all the while trying to remain above the scrum of middle-class consumer culture. As reporter Dana Thomas noted in her 2007 book “Deluxe: How Luxury Lost Its Luster” Chanel positions itself as the embodiment of cultured Parisian elegance but throughout the 1990s its highest-selling store was in a shopping mall in Waikiki Hawaii.
Chrysler does away with job of chief marketing officer
Indianapolis Star United States
Chrysler said Friday it is eliminating the job of chief marketing officer with Deborah Meyer stepping down immediately. The automaker also said Philip F. Murtaugh chief executive for Asia will leave the company at the end of the month. Chrysler says both are leaving to pursue other opportunities.
A Detroit “rderly Bankruptcy” Would Require Monumental Marketing …
BusinessWeek
And often it is a greater more important ingredient than the ad plan. At least it should be. But it often isn?t seen.
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