The News Review:
- STAR Marketing Appoints Matthew Sinacori Vice President …
- Datran Media Executives Hit the Road to Discuss Multi-Channel …
- Leading Online Marketing Firm A Couple of Chicks e-Marketing Wins …
STAR Marketing Appoints Matthew Sinacori Vice President …
MarketWatch
com) has appointed Matthew Sinacori Vice President Operations and Business Development. Based in New York Sinacori will report to Ed McNally CEO STAR Marketing. In this newly created position Sinacori’s key areas of responsibility will involve operations human resources business development and marketing strategy and special projects. The role will include reviewing capabilities and goals for individual STAR operating entities as well as developing and defining the optimal efforts for STAR Corporate to support and maximize its value to those companies. Sinacori will then drive implementation of final plans and further enhance cooperative and collaborative efforts among Star units. Prior to joining STAR Marketing a unit of Omnicom Group Inc.
Datran Media Executives Hit the Road to Discuss Multi-Channel …
MarketWatch
Wednesday December 10 Datran Media’s General Manager of directMichael Bloom will join the CEO of Red Clay Media Brian Rice and theowner of Pinnacle 3 Partners Alan Kalell to present “Multi-Channel Convergence” as part of the Customer Data Insightstrack at the National Center for Database Marketing Conference 2008(NCDM). The event is scheduled for December 8-10 at the GaylordPalms Resort in Orlando FL. Bloom is an expert on both on andoffline direct marketing and will help attendees address challengesranging from shrinking mailing lists and declining lifetime value ofthe consumer. Best practices that Bloom will discuss include why andwhere direct mail customers are dropping off lists how to use onlinechannels to direct offline sales how to use intelligently craftedpromotions and multichannel strategies to build profitablerelationships. Monday December 15 Datran Media Executive Vice President ofstrategic sales and planning Dave Hendricks will join peers fromeHarmony Mountain Sports Media and Digital New York Magazine to hosta live Webinar titled “Generating Value from your Online AdInventory: How Publishers Can Survive & Thrive in an Ad Recession. In this informative Webinar Hendricks will moderate a 50 minutelively discussion focused around how to leverage email inmonetization efforts and how to use audience targeting to increasevalue. Grant Hosford director of publishing ops for eHarmonyMichael Silberman general manager for New York Magazine’s NYMag.
Related from Sales-monster: Channel M Expands Ad Sales Team with Four New Executives
Leading Online Marketing Firm A Couple of Chicks e-Marketing Wins …
MarketWatch
4 2008 TORONTO ONTARIO Dec 04 2008 (MARKET WIRE via COMTEX) –Only three years young Canada’s leading online marketing companyfor the hospitality industry A Couple of Chicks e-Marketing has beenawarded the coveted Supplier of the Year Pinnacle Award from Hoteliermagazine to be awarded at a gala lunch celebration on FridayDecember 5 2008 at the Fairmont Royal York in Toronto. The Pinnacles have become the Academy Awards of the dynamic $51. 1billion foodservice and hospitality industry. Each year Foodserviceand Hospitality and Hotelier magazine solicit nominations from theindustries and then add their own list of nominations to the field. After much scrutiny and deliberation judging panels chosen from themagazines own Editorial Advisory Boards select the winners.