The News Review:
- Nationwide Credit Card Processing Provider BankCard USA Engages …
- The Marketing Store Activates Campaigns with SAS(R)
- Web Marketing That Hopes to Learn What Attracts a Click
- How to Use Social Networking Sites for Marketing and PR
- Wyeth Submits European Marketing Authorization Application for its …
Nationwide Credit Card Processing Provider BankCard USA Engages …
MarketWatch
Click-fraud allows competitors to prevent their competition from making sales online thereby significantly reducing a business’s profit and potentially running their competitors out of business altogether. Due to the competitiveness of the credit card processing industry BankCard USA has experienced first-hand the financial impact of click-fraud. In response BankCard USA has commissioned Connection Marketing to create a universal protocol to catch identify and deal with perpetrators of click-fraud. The findings will be made public and free-of-charge at BankCard USA’s website. Currently Bankcard USA has made available on its website Connection Marketing’s Click Fraud Defense 101 manual that online advertisers can use to reduce their exposure to click fraud. This can be found at.
The Marketing Store Activates Campaigns with SAS(R)
MarketWatch
The agency will use SAS to perform value-added segmentation modelling and analysis to drive increased results from the demand generation and communication campaigns it designs and executes for its clients. “The Marketing Store provides integrated marketing solutions to some of the biggest most successful brands in the market today” said Jane Ragotte Senior Vice President Digital Direct & Data The Marketing Store (Canada). “By incorporating a best-in-class analytical foundation to our marketing solutions we can now apply deeper data-driven insight to produce even better results for our client base. “Applying the strength of SAS Analytics to segment and model the customers’ data at the front end of the campaign planning process will help improve overall response rates by delivering more targeted and relevant offerings to our clients’ customers and prospects” said Ajay Handa Director of Business Intelligence and Analytics The Marketing Store (Canada).
Web Marketing That Hopes to Learn What Attracts a Click
New York Times United States
And rather than building a contextual database like Adisn Tumri uses whatever targeting approach advertisers are already using whether it is behavioral or contextual or demographic and assembles an ad on the fly based on that information. “It’s reporting back to the advertiser and agency saying ‘Guess what? The soccer mom in Indiana likes background three which was pink likes image four which was the S. and likes marketing message 12 about room safety and comfort” said Calvin Lui chief of Tumri. •Some advertisers are using that information just to see which version of the ad works best but Mr.
How to Use Social Networking Sites for Marketing and PR
New York Times United States
comPublished: December 2 2008 Social networking sites such as Facebook and MySpace have become the party lines of this young century. They are inviting and intriguing and a powerful communication tool. Learning how to use them wisely for marketing can increase your business profile. Skip to next paragraph.
Related from Bloggingrssmonster: The Latest Report “Blogging and Other Social Media” Offers …
Wyeth Submits European Marketing Authorization Application for its …
MarketWatch
Wyeth is seeking anindication for the prevention of pneumococcal disease (PD) caused by the 13serotypes included in the investigational vaccine in infants and children fromtwo months to five years of age. The review of the MAA will be coordinated bythe EMEA for all 27 countries in the European Union as well as NorwayIceland and Liechtenstein. PCV13 includes the 13 most prevalent pneumococcal serotypes associatedwith serious PD. Seven of these (4 6B 9V 14 18C 19F and 23F) areincluded in Prevenar* (Pneumococcal saccharide conjugated vaccine adsorbed) — the current global standard in PD prevention in infants and young children.