The News Review:
- Online Marketing Veteran Doug Broujos Joins Blue Sky Factory as COO
- Commission River Unveils Next Generation Affiliate Marketing XML …
- STAR Marketing Announces New Breed of Healthcare Relationship …
- Campaigner’s ‘Final Stretch to the Holidays’ Email Marketing Tips …
- Kidz-Med Integrates Social Media in to Marketing Efforts
- JCPenney’s Hispanic Marketing Campaign ‘Celebrates the Joy of …
Online Marketing Veteran Doug Broujos Joins Blue Sky Factory as COO
MarketWatchnbsp;
com),
the industry leading email service provider (ESP), today announced the
appointment of Doug Broujos to the company’s management team. Broujos,
an online marketing veteran, is the company’s new chief operating
officer and will oversee the company’s sales and marketing, account
services, IT, and web services departments. Broujos brings over 20 years of online marketing experience to Blue Sky
Factory. Previously, Broujos served as senior vice president of client
services at TIG
Global, a hospitality-focused Internet marketing company, where he
led client teams focused on client consultation, service, and
performance. Before joining TIG Global, Broujos was senior vice president of
marketing and e-commerce for 3Di
Technologies, an international GIS data management company with
clients in the banking, telecommunications, and travel sectors. In
addition to leading the company’s marketing strategy, he managed the
operational integration for five acquisitions, and was responsible for
creating national client-service teams and further enhancing customer
relationships.
Commission River Unveils Next Generation Affiliate Marketing XML …
MarketWatchnbsp;
The code, which Commission River believes is the first of its
kind and which it intends to make available to all its affiliate
publishers, facilitates real-time content delivery to the user web sites
in the form of rate comparison engines. Commission River unveiled the
first seven rate comparison XML Plug-ins during a live web demonstration
in front of a large number of its publishers. “This technology has the potential to change the way the world thinks
about affiliate marketing,” commented Adam Edwards, President of
Commission River. “With our break-through XML Plug-in technology our
affiliates can now add intelligence to their own web sites that will
give their visitors the ability to compare and contrast multiple
communications offers, in real-time, without having to switch to other
web pages.
STAR Marketing Announces New Breed of Healthcare Relationship …
MarketWatchnbsp;
com), a network of customer experience management agencies, has announced the launch of healthcare specialty unit STAR Healthcare. STAR Healthcare is uniquely structured to deliver integrated, personalized communications programs across specialist relationship marketing disciplines. This model supports the patient with appropriate communication throughout the entire patient journey from symptom recognition through the diagnosis and management of their condition. STAR Healthcare combines deep experience in Pharmaceuticals and Healthcare with deep cross-media expertise. It pulls together STAR Marketing’s specialty agencies under a single leadership team to answer the changing needs of today’s healthcare brands and the patients they support. This new structure will enable STAR Healthcare to provide media neutral channel expertise across appropriate channels, guided by a complete understanding of patient communication needs, as either an end-to-end or tactical solution.
Campaigner’s ‘Final Stretch to the Holidays’ Email Marketing Tips …
MarketWatchnbsp;
com),
a leading email marketing solutions provider, launched its 100
Days to Grow Your Business countdown in September to help retailers
get the most out of their email marketing programs during the
challenging 2008 holiday retail season. Campaigner has been delivering a
free email marketing tip a day and will continue to offer tips to
retailers throughout this crucial holiday sales period. In November, Campaigner’s 100 Days to Grow Your Business countdown
focused on email deliverability and the importance for retailers to use
a multi-channel approach in their email marketing campaigns. December tips will focus on tactics for maximizing sales during the
busiest shopping periods of the holiday season, such as ‘Black Friday,’
the day following Thanksgiving, and ‘Cyber Monday’ the Monday after
Thanksgiving weekend when retailer’s typically see a dramatic spike in
online holiday sales. Tips will also offer retailers ideas on how to use
testing and email marketing metrics to fine-tune their campaigns right
up to the final weeks and days.
Kidz-Med Integrates Social Media in to Marketing Efforts
MarketWatchnbsp;
26, 2008
WESTON, Fla. , Nov 26, 2008 (BUSINESS WIRE) –
According to a 2008 social
media study, 93% of Americans believe that a company should have a
presence on social media sites. In response to consumer demand and the
low-cost, high return nature of social media marketing, Kidz-Med Inc. (the Company), a subsidiary of American Scientific Resources (Pink
Sheets:ASFX), today announced that they have integrated social media in
to their marketing efforts. Social media marketing is the tactical process of promoting a business
through various online social media tools by engaging and interacting
with existing and potential consumers on a mass scale. At its core, the
activities are designed to build links, create awareness, receive large
amounts of traffic and gain consumer confidence.
Related from Bloggingrssmonster: The Latest Report “Blogging and Other Social Media” Offers …
JCPenney’s Hispanic Marketing Campaign ‘Celebrates the Joy of …
MarketWatchnbsp;
Highlighting JCPenney’s desirable and affordable gift assortment,
the campaign features a 30-second broadcast spot, “Joy Cartoons,” along with a
series of television vignettes designed exclusively with the top two
Spanish-language networks in the country — Univision and Telemundo — as well
as a television special on Univision in which JCPenney helps to make Christmas
wishes come true this season. “Through our unique partnerships, our marketing campaign helps to bring
the joy of giving to life for our Hispanic customers, while showcasing the
great value in shopping at JCPenney this season: great style, lasting quality
and very affordable prices that makes sense for them and their family,” said
Mike Boylson, chief marketing officer for JCPenney. “With help from JCPenney,
customers are sure to find a memorable gift they can feel proud to give. ”
— “Joy Cartoons:” The campaign will include a 30-second television spot,
“Joy Cartoons,” which focuses on a family’s joyous emotions as they exchange
Christmas gifts.