The News Review:
- New Jersey Sales Leads Generation Company Expands To Private …
- QuantumDigital Launches Expert Direct Marketing Blog
- ZoomInfo Lists Reinvents Direct Marketing List Creation and ROI
- But higher marketing costs results in a sharp jump in demand for …
- Campaigner’s ‘Final Stretch to the Holidays’ Email Marketing Tips …
- Banks Ramp up Direct Marketing as Financial Markets Sink
New Jersey Sales Leads Generation Company Expands To Private …
MarketWatch
“We are extremely excited to launch this new program which
has been in development for nearly two years now,” he continued. com has combined internet-based marketing and advertising with
the traditional tried and true principles generally applied to sales,
marketing, and lead-generating in non-internet media such as television,
radio and print media. “Internet-marketing has become a dirty word,
which generally refers to internet search-engine hocus-pocus and ignores
brand-building, public relations, and easy-to-measure results. such as
ACTUAL SALES FIGURES!” said Yoder.
QuantumDigital Launches Expert Direct Marketing Blog
MarketWatch
thedirectmarketingvoice. The blog covers educational and informative topics relating to direct
marketing, including direct mail, eMarketing and on-demand printing. “We have so many experts at QuantumDigital that live and breathe direct
marketing, and we view The Direct Marketing Voice as an
opportunity to not only share our knowledge in this industry with the
community, but also serve as a place for people to discuss and comment
on industry news and trends,” stated Freddie Baird, COO of
QuantumDigital and blogger for The Direct Marketing Voice. The Direct Marketing Voice is committed to providing its audience
with the most recent news, events and trends in direct marketing. Bloggers will include members of QuantumDigital’s executive team,
marketing and sales professionals, technical experts and special
appearances from guest bloggers. QuantumDigital invites those in the
direct marketing community and beyond to visit the blog, offer input and
post comments to spur conversation on the current state and future
trends in the direct marketing industry.
ZoomInfo Lists Reinvents Direct Marketing List Creation and ROI
MarketWatch
24, 2008
WALTHAM, MA, Nov 24, 2008 (MARKET WIRE via COMTEX) –
ZoomInfo(TM), the most comprehensive source of business information
on people and companies, today launched ZoomInfo Lists, a powerful
direct marketing tool that provides email, phone and print direct
marketers with the ability to create targeted marketing campaigns
from a CAN-SPAM compliant database of 45M people and 5 million
companies — updated daily. As email marketing response rates continue to fall, media becomes
more fragmented and sales cycles are extended, marketers and sales
professionals need to find new tools to increase the impact and
efficiency of their campaigns. Leveraging the combined success of ZoomInfo’s semantic search engine
and artificial intelligence algorithms, ZoomInfo Lists challenges
convention by offering direct marketers an alternative to traditional
email and direct marketing campaign list creation, which typically
entail one-time use and blind distributions where companies must pay
extra for customized targeting, selects and list segmentation. Key features of ZoomInfo Lists include:
– Unlimited Usage – Marketers can email targets as many times as they
want over the course of one year, allowing them to nurture prospects over
time rather than depending on a single blast to communicate key messages. With ZoomInfo Lists, marketers can execute a coordinated series of
campaigns to targeted audiences. — Highly-Targeted Segmentation – ZoomInfo Lists feature over 24
categories of information and as many selects as needed without additional
charges, allowing marketers to craft focused campaigns to very specific
audiences without incurring additional costs.
Related from Sales-monster: ZoomInfo Lists Reinvents Direct Marketing List Creation and ROI
But higher marketing costs results in a sharp jump in demand for …
MarketWatch
soup portfolio,” said Chief Executive Douglas Conant, in a statement. “This was especially evident in our condensed soup and broth businesses, both of which had double-digit gains in the quarter. ”
Campbell, which owns the Prego, V8, and Swanson brands along with its core business of soups, said its revenue rose 3% to $2.
Campaigner’s ‘Final Stretch to the Holidays’ Email Marketing Tips …
MarketWatch
com),
a leading email marketing solutions provider, launched its 100
Days to Grow Your Business countdown in September to help retailers
get the most out of their email marketing programs during the
challenging 2008 holiday retail season. Campaigner has been delivering a
free email marketing tip a day and will continue to offer tips to
retailers throughout this crucial holiday sales period. In November, Campaigner’s 100 Days to Grow Your Business countdown
focused on email deliverability and the importance for retailers to use
a multi-channel approach in their email marketing campaigns. December tips will focus on tactics for maximizing sales during the
busiest shopping periods of the holiday season, such as ‘Black Friday,’
the day following Thanksgiving, and ‘Cyber Monday’ the Monday after
Thanksgiving weekend when retailer’s typically see a dramatic spike in
online holiday sales. Tips will also offer retailers ideas on how to use
testing and email marketing metrics to fine-tune their campaigns right
up to the final weeks and days.
Banks Ramp up Direct Marketing as Financial Markets Sink
MarketWatch
Banks sent approximately 53 million offers to their customers during Q3
2008, almost twice the number seen in Q3 2007 (29 million). This sharp
increase in retention direct mail comes on the heels of the worst
financial crisis in years. According to Diana Sheehan, Director of
Research for Mintel Comperemedia, banks are relying heavily on direct
marketing to communicate with and reassure their customers. “Through Mintel Comperemedia’s direct mail tracking panel, we’ve seen
national and local banks alike increase their customer communication. With messages of security, honesty and understanding, banks are using
direct mail to assure clients that their money is safe and protected,”
Diana Sheehan says. Mintel Comperemedia saw major national banks like Bank of America and
Citibank dramatically increase their banking direct mail volume to
current customers in Q3 2008. But smaller banks also increased their
retention marketing: regional players such as Parish National Bank and
Webster Bank both sent more direct mail to current clients during Q3
than they did during Q2.