The News Review:
- ZoomInfo Lists Reinvents Direct Marketing List Creation and ROI
- QuantumDigital Launches Expert Direct Marketing Blog
- But higher marketing costs results in a sharp jump in demand for …
ZoomInfo Lists Reinvents Direct Marketing List Creation and ROI
MarketWatch
24, 2008
WALTHAM, MA, Nov 24, 2008 (MARKET WIRE via COMTEX) –
ZoomInfo(TM), the most comprehensive source of business information
on people and companies, today launched ZoomInfo Lists, a powerful
direct marketing tool that provides email, phone and print direct
marketers with the ability to create targeted marketing campaigns
from a CAN-SPAM compliant database of 45M people and 5 million
companies — updated daily. As email marketing response rates continue to fall, media becomes
more fragmented and sales cycles are extended, marketers and sales
professionals need to find new tools to increase the impact and
efficiency of their campaigns. Leveraging the combined success of ZoomInfo’s semantic search engine
and artificial intelligence algorithms, ZoomInfo Lists challenges
convention by offering direct marketers an alternative to traditional
email and direct marketing campaign list creation, which typically
entail one-time use and blind distributions where companies must pay
extra for customized targeting, selects and list segmentation. Key features of ZoomInfo Lists include:
– Unlimited Usage – Marketers can email targets as many times as they
want over the course of one year, allowing them to nurture prospects over
time rather than depending on a single blast to communicate key messages. With ZoomInfo Lists, marketers can execute a coordinated series of
campaigns to targeted audiences. — Highly-Targeted Segmentation – ZoomInfo Lists feature over 24
categories of information and as many selects as needed without additional
charges, allowing marketers to craft focused campaigns to very specific
audiences without incurring additional costs.
QuantumDigital Launches Expert Direct Marketing Blog
MarketWatch
thedirectmarketingvoice. The blog covers educational and informative topics relating to direct
marketing, including direct mail, eMarketing and on-demand printing. “We have so many experts at QuantumDigital that live and breathe direct
marketing, and we view The Direct Marketing Voice as an
opportunity to not only share our knowledge in this industry with the
community, but also serve as a place for people to discuss and comment
on industry news and trends,” stated Freddie Baird, COO of
QuantumDigital and blogger for The Direct Marketing Voice. The Direct Marketing Voice is committed to providing its audience
with the most recent news, events and trends in direct marketing. Bloggers will include members of QuantumDigital’s executive team,
marketing and sales professionals, technical experts and special
appearances from guest bloggers. QuantumDigital invites those in the
direct marketing community and beyond to visit the blog, offer input and
post comments to spur conversation on the current state and future
trends in the direct marketing industry.
But higher marketing costs results in a sharp jump in demand for …
MarketWatch
soup portfolio,” said Chief Executive Douglas Conant, in a statement. “This was especially evident in our condensed soup and broth businesses, both of which had double-digit gains in the quarter. ”
Campbell, which owns the Prego, V8, and Swanson brands along with its core business of soups, said its revenue rose 3% to $2.
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