The News Review:
- Allison & Partners Names Lauren Selikoff Chief Marketing Officer
- Arthritis Foundation Renews Comprehensive Marketing Contract with …
- LKM wins award for Web marketing
- Vail Valley Foundation Acquires Teva Mountain Games(TM) from …
- Avnet Electronics Marketing Receives Annual Corporate Award from …
- Bombardier Wins Marketing and Communications Awards
- Two of the Biggest Online Marketing Myths About Selling Homes Debunked
Allison & Partners Names Lauren Selikoff Chief Marketing Officer
MarketWatch
Selikoff has joined Allison & Partners, one of the
nation’s largest independent communications firms, as Chief Marketing
Officer, VP Group Business Development. Allison & Partners, among the
fastest growing strategic communications, public relations and public
affairs agencies in the country, is based in San Francisco with six
offices in the United States. Formerly chief marketing officer at MWW Group, an Interpublic Group
company, Selikoff will be responsible for driving brand awareness for
Allison & Partners and leading the firm’s marketing efforts and new
business initiatives, prospect development and outreach. With more than 15 years’ experience creating brand and marketing
campaigns for clients ranging from start-ups to Fortune 100 companies,
Selikoff brings strategic marketing expertise and a deep commitment to
client service and innovation to Allison & Partners. Under her tenure
as Chief Marketing Officer of MWW Group, the agency won nearly every
industry award, achieved significant growth and added some of the
biggest and most respected brands in the world to its client base. In
addition to playing a central role in business development efforts,
she managed branding and marketing campaigns for the agency’s clients
and led the firm’s creative services practice. “Lauren will help Allison & Partners build our brand and continue our
significant growth,” said Scott Allison, company co-founder and CEO.
Related from Prmonster: The Vitamin Shoppe Names Allison & Partners as Public Relations …
Arthritis Foundation Renews Comprehensive Marketing Contract with …
MarketWatch
com), one
of the nation’s largest and fastest growing
database marketing agencies, announced that it received a new contract
with longtime client Arthritis Foundation, the largest private,
not-for-profit contributor to arthritis research in the world. Under the
new contract, Merkle will serve as Agency of Record for the
Atlanta-based nonprofit and will provide a comprehensive array of
services, including strategic insight, fundraising database management,
processing and analytics, list support, creative development, printing
and mailing response support, and interactive campaign support. Chris Griffin, Group Vice President, Customer Relationship Marketing,
Arthritis Foundation, said, “Our relationship
with Merkle is now entering its sixth year, and we attribute their close
collaboration, expertise and guidance as a major reason why our overall
fundraising program remains very strong, in spite of challenging
economic times. Merkle has been instrumental in developing new
integrated customer marketing strategies and using predictive modeling
to help us more effectively target our acquisition and renewal
fundraising campaigns and battle rising paper and postage costs. We
consider Merkle to be a respected and trusted partner that is truly
aligned with our key goals and success as a foundation. We are looking
forward to building on our success in partnership with them in the
months and years ahead. ”
According to Griffin, Merkle played a supporting role in the recent
launch of a new program called Let’s Move
Together, which is a nationwide movement led by the Arthritis
Foundation that encourages people to take action to prevent or treat
arthritis every day.
LKM wins award for Web marketing
Bizjournals.com, NC
The award honors the Charlotte-based advertising agency’s development and marketing of VisitNC. com, a Web site of the N.
Vail Valley Foundation Acquires Teva Mountain Games(TM) from …
MarketWatch
The Teva Mountain Games is the nation’s
largest celebration of mountain sport, lifestyle and culture featuring
the top professional and amateur athletes from around the world. The Foundation will begin producing the Teva Mountain Games June 4-7,
2009 in Vail. Untraditional Marketing, and event founder Joel Heath,
will play a key consulting role in the future development of the
property. “We are thrilled to have the opportunity to
carry on the great legacy of the Teva Mountain Games,”
explained Ceil Folz, president of the Vail Valley Foundation. “Untraditional
has done a tremendous job of growing the event to what we all know and
enjoy each year and we anticipate a great collaboration with Joel Heath
in taking the event to new heights. Our resources and collaboration with
Untraditional will ensure that the Mountain Games not only continue its
worldwide dominance as the premier outdoor adventure event, but build on
the legacy and purity that the Mountain Games has delivered for the last
seven years. ”
“The Teva Mountain Games has grown
exponentially in its short history and we are honored that such a
prestigious organization as the Vail Valley Foundation will carry our
vision forward.
Avnet Electronics Marketing Receives Annual Corporate Award from …
WELT ONLINE, Germany
(NYSE: AVT), has received. murata-northamerica.
Bombardier Wins Marketing and Communications Awards
MarketWatch
The awards, which recognize excellence in public transportation
marketing and communications, were presented at a ceremony earlier in
October, in San Diego, California during the APTA 2008 Annual Meeting
and International EXPO. Nearly 750 entries were submitted in this
year’s competition. “APTA is pleased to honour the winning entries of the 2008 AdWheel
Awards. This competition showcases the best of the best in public
transportation marketing and communications,” stated William W. Millar, APTA President.
Two of the Biggest Online Marketing Myths About Selling Homes Debunked
MarketWatch
Google receives about 870
million real estate searches a month. Clearly, the most popular place for
Internet buyers to look for homes online is Google! You need to tap in to
Google and other major search engines. Fact: It’s the opposite that is true; you can compete with anyone online!
This is the biggest myth of all. You don’t need to buy any expensive coaching program. You don’t
need to spend tens of thousands building the website to end all websites.