The News Review:
- Book Turns Conventional Marketing Wisdom on Its Head
- Broadview Networks Names Jeff Blackey Senior Vice President of …
- Grant Marketing Awarded 2008 Davey Award
Book Turns Conventional Marketing Wisdom on Its Head
MarketWatch
Nonsense, says Steve Cuno, a direct
marketing expert and author of a new book that melds marketing with science –
and turns conventional marketing wisdom on its head. In Prove It Before You Promote It: How to Take the Guesswork Out of
Marketing, Cuno explodes popular marketing myths and provides rational,
workable solutions in their place. He dares to suggest that marketers can
successfully apply the scientific method to their work, and backs it up with
real-world experience. “Don’t read this book if you expect to validate ‘the way we’ve always done
things,’ or confirm that your ‘gut intuition’ is never wrong,” said Cuno,
chairman of the RESPONSE Agency in Salt Lake City. “It’s for marketers who
believe in challenging themselves, who want to know when their marketing is
paying off — and how to fix it when it isn’t.
Broadview Networks Names Jeff Blackey Senior Vice President of …
MarketWatch
, Nov 12, 2008 (BUSINESS WIRE) –
Broadview Networks, a leading business communications provider, today
announced that Jeff Blackey has joined the company as Senior Vice
President of Marketing. In this role, Jeff has responsibility for
Broadview’s entire marketing function
including product development, product management, market management,
marketing communications, public relations, sales training, sales
operations, and channel marketing. As a member of Broadview’s
senior management team, Jeff will formulate strategy and guide product
and revenue initiatives to drive organic growth in support of Broadview’s
business goals and objectives. “Jeff’s experience
and expertise in marketing to and supporting mid-market customers are
well aligned with Broadview’s objectives,”
said Brian Crotty, Chief Operating Officer for Broadview Networks. “He
has had significant impact on areas of marketing that are of strategic
importance to Broadview and we look forward to his contributions. ”
Jeff Blackey has more than 20 years experience in the telecommunications
industry and has successfully launched more than 50 products in over 80
markets nationwide.
Related from Sales-monster: Colton Joins Pentadyne as SVP of Sales & Marketing
Grant Marketing Awarded 2008 Davey Award
MarketWatch
, Nov 12, 2008 (BUSINESS WIRE) –
The winners of The
2008 Davey Awards have been announced by the
International Academy of the Visual Arts today. Grant
Marketing of Newton, MA was awarded the Silver Award for its
creative ad campaign for Ideal Tape Company of Lowell, MA. With over
4,000 entries from across the US and around the world, the Davey Awards
honors the finest creative work from the best small firms, agencies and
companies worldwide. Grant Marketing is a business to business certified brand
strategy and advertising
agency of greater Boston. The ad campaign conceptualized by Grant’s
creative director, Bob Jaczko and designed by Grant’s
art director, Grant Penny, depicts a woman in a backless dress with a
roll of Ideal Tape’s “591
Self Wound” backless tape draped over her
back. According to Grant Marketing president, Bob Grant, “The
backless tape campaign was an instant success with Ideal Tape and has
also won magazine achievement awards.