The News Review:
- Integrated Marketing – How to Get Past the Competitive Clutter
- AtriCure Stock Plunges Amid Marketing Probe
- InsightExpress Announces Three New Appointments, Expanding Its …
- TMP Directional Marketing Appoints Michael Flanagan Chief …
- You’re Hired: TriNet Maximizes Its Marketing Effectiveness With Eloqua
- Bankrupt marketing firm Vertis secures $250M loan from GE Commercial
Integrated Marketing – How to Get Past the Competitive Clutter
MarketWatch
It’s proven time and time again that
technology improves business operations, but it does not produce sales
in and of itself. Clearly segmenting product categories and
communicating clearly defined and relevant benefits of the products’
applications to your target audience is what sells; clearly Julia Pitlik
understands this concept.
AtriCure Stock Plunges Amid Marketing Probe
Wall Street Journal
’s shares plummeted nearly 40% Monday after the company disclosed that its marketing practices are being investigated by the Justice Department. The department, in a letter to AtriCure last week, indicated it is investigating the company’s marketing related to the off-label, or unapproved, use of the company’s surgical tissue-ablation system to treat atrial fibrillation, or abnormal heart beating. The letter also indicated that government investigators are examining whether AtriCure instructed hospitals to bill for surgical-ablation procedures using incorrect billing codes.
InsightExpress Announces Three New Appointments, Expanding Its …
MarketWatch
There he was responsible for the strategic development
and analysis of market research to support advertising sales. He has
also held Research Director Positions at Forbes, Advertising Age,
Playboy, Dow Jones Publishing and the Newark Star Ledger. In his new role, Dolcimascolo will work out of InsightExpress’
Manhattan office as he focuses on developing custom marketing research
business among East Coast publishers. He holds a BA and an MA from the
Manhattan School of Music, and currently resides in Staten Island, NY. Jeffrey Price: Account Executive, Service & Leisure Sector
Price comes to InsightExpress from IRI, where he held various client
service positions over the past five years including Client Solutions
Project Manager, Panel Consultant, and Account Team Manager. During his
time at IRI he worked closely on a daily basis with various brand,
category management, field sales, and trade marketing teams at several
of the country’s premier consumer products
companies. As an Account Executive for the Service & Leisure Sector, Price will be
responsible for developing and solidifying relationships with consumer
products clients.
TMP Directional Marketing Appoints Michael Flanagan Chief …
MarketWatch
3, 2008
NEW YORK, NY, Nov 03, 2008 (MARKET WIRE via COMTEX) –
TMP Directional Marketing (TMPDM), the largest local search
marketing agency, today announced the appointment of Michael T. Flanagan to chief executive officer. Flanagan succeeds Stuart
McKelvey, who will continue to serve on the company’s board of
directors. McKelvey is leaving TMPDM to pursue a position at Health
Diagnostics, a company founded by his father, Andrew McKelvey. “Michael has worked extensively in all phases of the company and this
promotion is well deserved,” said McKelvey.
You’re Hired: TriNet Maximizes Its Marketing Effectiveness With Eloqua
MarketWatch
During this presentation,
conference attendees will learn how TriNet was able to leverage the
power and functionality of Eloqua to read their prospects’ digital
body language to better understand and communicate with customers,
uncover new streams of qualified sales leads, provide a competitive
advantage to sales, and tie marketing activities directly to revenue. In a recent campaign orchestrated through Eloqua, TriNet realized a
20 percent increase in its conversion rate and more than 1,000
percent return on investment (ROI) when measured against the cost of
the campaign. “We are thrilled with the success of our integrated campaign and our
use of Eloqua’s turnkey solution to handle multi-channel marketing
communications,” said Ian Brown, senior Internet marketing manager,
TriNet. “With Eloqua, we are able to maximize campaign results,
maintain and cultivate our prospect database, as well as organize,
execute and measure the efficacy of our marketing programs. ”
TriNet relies on Eloqua to deliver dynamic and personalized marketing
content via e-mail, generate activity-driven content through
hypersites, leverage decision rules within Program Builder to funnel
contacts through a nurturing flow, create and send direct mail via
Eloqua PrintMail, and verify physical mailing addresses. In
addition, the company leverages Eloqua to manage its customer
database and streamline customer communications, providing its
customers with timely benefits and payroll updates. TriNet now has a
more holistic view of customers and prospects, thanks to Eloqua’s
ability to monitor an individual’s Web site visits, downloads,
Webinar attendance and more.
Bankrupt marketing firm Vertis secures $250M loan from GE Commercial
Bizjournals.com, NC
$250 million as the direct marketing firm emerges from Chapter 11 bankruptcy. The money will help the direct marketing and advertising company improve its balance sheet, grow its business and restructure its finances. Earlier this year, Vertis obtained $380 million in debtor-in-possession financing from GE Commercial once it filed Chapter 11. Last month, Vertis completed a merger with Tennessee printing firm. The combined company has 100 worldwide locations and 8,000 employees.
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