The News Review:
- New Green Marketing Course Opens Up a New Era at UC Irvine Extension
- AMA Houston Presents: Why Personality Matters: Social Media Marketing
- CreditReport.com Names Industry Veteran Bruce Cornelius Chief …
- Lori Overstreet Joins Ameritox as Senior Vice President of …
- ExactTarget Releases Email Marketing Field Guide with Tips to …
New Green Marketing Course Opens Up a New Era at UC Irvine Extension
MarketWatch
Scheduled to start on Jan. 12, the course will run through March 29 and
will be made available completely online. The course will provide a survey of trends and an overview of concepts
and techniques as they relate to marketing opportunities, marketing
strategies and communicating effective marketing programs within the
context of sustainability. Students will be challenged to critically
analyze marketing strategies, plans and decisions. The students will
also analyze the social shift that makes green marketing a key aspect of
business strategy today. “Most importantly, students will gain the
mindset of a marketer, which is the ability to inquire into real needs
of individuals and of society, and to serve them,”
explains Barbara Manconi, President and CEO of Vert Brands. “The
course is designed to introduce the framework for marketing management
in light of the socio-economic, cultural and legislative changes related
to sustainability.
AMA Houston Presents: Why Personality Matters: Social Media Marketing
MarketWatch
Rohit Bhargava, SVP of Ogilvy &
Mather and founding member of the international agency’s pioneering
Digital Influence group, will take you inside some of the lessons from
his new book: Personality Not Included. Bhargava will take you through the how and why of adding personality to
your brand and give you insights into turning personality into
profitability. This evolution is bigger than blogging.
CreditReport.com Names Industry Veteran Bruce Cornelius Chief …
MarketWatch
, Oct 30, 2008 (BUSINESS WIRE) –
CreditReport. com today announced the addition of Bruce Cornelius to the
company’s executive team as chief marketing
officer. Cornelius brings more than 20 years of award-winning Web
marketing and financial services business development achievements to
CreditReport. com, Fannie Mae, Freddie Mac, and Dun &
Bradstreet. He is a recognized leader in producing award-winning
financial services websites and launching e-commerce products and
services.
Lori Overstreet Joins Ameritox as Senior Vice President of …
MarketWatch
leader in pain prescription medication monitoring, is
pleased to announce that Lori Overstreet has joined Ameritox as senior
vice president of marketing and new product development. Overstreet has
a wealth of experience and strong knowledge inmarketing to both
physicians andconsumers. Ameritox CEO Ancelmo Lopes said, “I am very
pleased that Lori has joined us to lead our nationwide marketing
efforts. She brings with her invaluable leadership experience garnered
during tenure with several preeminent healthcare companies like Bausch &
Lomb, Bristol-Myers Squibb, Warner Lambert, Schering Plough and most
recently PinnacleCare, which she will use to help enhance Ameritox’s
leadership position in the pain prescription monitoring market. ”
Overstreet comes to Ameritox from PinnacleCare Private Health Advisory
where she was responsible for brand development, new product
development, strategic planning and launching advertising, marketing and
sales initiatives. While at PinnacleCare, Overstreet was instrumental in
the creation of the Private Health Advisory market category and a
complete rebranding initiative. “What I found so appealing about Ameritox was
how their proprietary methodologies are making a substantial impact on
the pain prescription monitoring market.
Related: Terese Kramer Joins CoActiv Capital Partners as Vice President of …
ExactTarget Releases Email Marketing Field Guide with Tips to …
MarketWatch
30, 2008
INDIANAPOLIS, Oct 30, 2008 (BUSINESS WIRE) –
ExactTarget, a leading provider of on-demand email and one-to-one
marketing solutions, is releasing ExactTarget’s
Field Guide to Email Marketing to help marketers improve
their email marketing results by adopting a subscriber-centric marketing
communication program where marketers respect their customers’
preferences. ExactTarget’s Field Guide to Email
Marketing joins ExactTarget’s
Field Guide to SMS and Triggered
Email as an easy-to-read, educational manual. The Field Guide
to Email Marketing discusses the death of “batch
and blast” email and shares best practices on
of three popular types of email communication: educational, marketing
and nurturing messages. Perfect for marketers who actively seek to
improve communication with subscribers, maintain customer loyalty and
ultimately drive sales, the Field Guide highlights 15 unique
business scenarios ranging from corporate communications and
eNewsletters to product alerts and releases. “We are talking about a very simple concept,
yet one that marketers have struggled to grasp for years. Successful
marketing begins and ends with your subscribers,”
said Scott Roth, director of product marketing for ExactTarget.