The News Review:
- Customers Rated Genius.com Top Marketing Solution on Salesforce …
- CSC Selects Ogilvy PR for Branding and Marketing Initiatives
- New E-mail Marketing Company, Campaign Fusion, Launches in Nashville
- Will Phillies’ Ryan Howard strike sports marketing gold?
- Insurance Marketing and Advertising Conference Upcoming Keynoter …
- Axia Software Corporation Confirms Appointment of VP of Sales …
- Global Shopper Marketing Firm RTC Recognized by P&G as Top …
Customers Rated Genius.com Top Marketing Solution on Salesforce …
International Business Times, NY
With GeniusPro(TM), Salesforce CRM users can easily automate trackableemail campaigns and instantly understand the prospect’s level of interest. With the Genius Tracker, the appropriate salesperson is instantly alertedwhen a prospect has opened the email and clicked through to the website. All activity is recorded in Salesforce CRM so both Sales and Marketing canview campaign results and sales success. com and Salesforce CRM companies are enjoying quick successthat is helping achieve their revenue goals:
PopularMedia used Genius to empower their reps with an easy way to create,run, and manage their own email marketing campaigns and instantly find outwho is interested and wants to be contacted. “Genius is like GPSNavigation software for outbound marketing. It takes Sales Reps where theyneed to go to close deals, faster,” says Craig Stanford, VP of StrategicAlliances, PopularMedia.
CSC Selects Ogilvy PR for Branding and Marketing Initiatives
MarketWatch
, as its Agency of Record to enhance the company’s
branding and marketing initiatives. “CSC wanted to hire a powerhouse agency with a strong Washington
presence as well as a deep global footprint,” said Guy Nielsen, CSC’s
chief marketing officer. “CSC sought additional firepower for its
re-branding, and we couldn’t have found a better fit — both
culturally and geographically — than Ogilvy PR,” he added. The agency will support CSC’s strategic global brand repositioning
that began earlier this year, designed to clearly communicate what CSC
stands for: global experience, industry-specific expertise, a
collaborative approach and tenacious ingenuity. In addition, Ogilvy
PR will focus on enhancing CSC’s brand recognition through a
comprehensive corporate awareness campaign, positioning CSC as a
thought leader in technology-enabled business solutions and services.
New E-mail Marketing Company, Campaign Fusion, Launches in Nashville
MarketWatch
com , a Nashville-based e-mail marketing and consulting
services company, announced that they have officially launched operation. The
company, founded by employees at Logic Media Group, Inc. , is a user-friendly
e-mail marketing system designed to deliver e-mail, e-alert and e-newsletter
campaigns. The system includes comprehensive tracking and measurement tools
to evaluate the success of e-mail campaigns. Clients with Campaign Fusion
also receive free e-mail marketing consulting services, such as personalized
campaign management, ROI evaluation and excellent customer service.
Will Phillies’ Ryan Howard strike sports marketing gold?
Los Angeles Times, CA
Here are a few of his ideas in the wake of the Phillies’ World Series win over the Tampa Bay Rays:Ryan Howard: Stands to benefit the most from his first ring. The NL MVP in 2006, he delivers awesome slugging power at the plate, and impressive selling power on camera. Still under 30, his endorsement resume includes national TV spots for.
Insurance Marketing and Advertising Conference Upcoming Keynoter …
MarketWatch
, Oct 31, 2008 (BUSINESS WIRE) –
Steven Schreibman, who helped launch Nationwide’s
“Life Comes at You Fast”
and other high-profile marketing campaigns, urges insurance marketers to
leverage the power of viral marketing in the latest edition of the
Insurance Marketing Podcast, available online as downloadable audio. Schreibman is a keynote speaker at the Insurance Marketing and
Advertising Summit, set for Thursday, November 6, at the Marriott
Marquis in New York City. For information and registration, visit.
Related: Insurance Marketing and Advertising Conference Upcoming Keynoter …
Axia Software Corporation Confirms Appointment of VP of Sales …
MarketWatch
31, 2008
VANCOUVER, British Columbia, Oct 31, 2008 (BUSINESS WIRE) –
Axia Software Corporation, a leading supplier of enterprise software for
Asset Investment Planning, today confirmed the appointment of Tim
Heintzman as Vice President of Sales & Marketing at Axia. A senior sales
executive with extensive experience in the enterprise software industry,
Tim has a critical role in helping to ensure success of Axia’s
REVEAL Asset Investment Planning suite as adoption rates begin to
accelerate in the utilities market. “I am extremely pleased that we acquired such a talented and experienced
individual as Tim,” Graham Carter, President of Axia, said regarding the
announcement. “Tim comes to us with an extensive senior sales and
management background in the in the enterprise software industry and a
reputation for sales excellence that is a perfect fit for our
organization. I strongly believe that having Tim on board will be key
factor to ensure Axia achieves its corporate growth objectives.
Global Shopper Marketing Firm RTC Recognized by P&G as Top …
MarketWatch
com) also received one of eight “Supplier Excellence”
awards, chosen from among a pool of 15,000 marketing suppliers worldwide. Headquartered in suburban Chicago, RTC provides a comprehensive range of
services and products to ensure retail activation: retail planning and design,
manufacturing, program management, global logistics, retail technology and a
suite of “store-ready solutions. ”
“RTC is clearly a valued partner to P&G,” said Stewart Atkinson, manager
of Global Marketing Purchases for P&G. “RTC rose to the top for their
demonstrated commitment to sustained excellence in innovation, value delivery,
end-to-end supply chain mastery, logistics, information technology and
customer service capability. ”
“Our suppliers are critical partners in helping us bring innovation to
life, manage our costs and improve productivity,” explained P&G’s Global
Product Supply Officer Keith Harrison.