The News Review:
- Boston Area Marketing and PR Firm Brings “VividContext …
- Dynamic Marketing Systems Announces Alliance With New Jersey …
- Jupiter Systems Names Brady O. Bruce VP of Marketing & Strategic …
- City of Greensboro wins marketing award The Business Journal of …
- GMI Appoints Luis Salazar as Chief Marketing Officer
- Mindwave Research Hires 20-Year Veteran to Lead Research and …
Boston Area Marketing and PR Firm Brings “VividContext …
MarketWatch
, Oct 28, 2008 (BUSINESS WIRE) –
Commonwealth Creative Associates, a Boston area marketing and public
relations agency, today announced it has formalized its VividContext
Unified Marketing Practice which integrates the agency’s
digital media capabilities with marketing and public relations services. The formal announcement of the VividContext Practice comes as Myles
Bristowe joins CCA as Chief Marketing Officer. Bristowe, an online
marketing expert who currently serves as president of the Boston Chapter
of the American Marketing Association, brings fourteen years of Internet
marketing experience to CCA. Bristowe developed the VividContext approach to unified marketing in
2006, which integrates the full range of marketing disciplines to
cohesively support a client’s core objectives. This proprietary approach leverages the power of digital media by
integrating it with all marketing and public relations initiatives. “Google has created a keyword-based economy
where companies must increase their relevance within context of the
unique demands of their prospects.
Dynamic Marketing Systems Announces Alliance With New Jersey …
MarketWatch
, Oct 28, 2008 (BUSINESS WIRE) –
Dynamic
Marketing Systems (DMS), a provider of Web-enabled marketing
resource management solutions, announced an alliance with the New Jersey
Credit Union League (NJCUL) in which the league endorses the usage of
Dynamic Marketing System’s Web-enabled Micro
Merchant solution to provide marketing collateral support to credit
union marketing programs. The alliance enables participating credit unions of the NJCUL to design
and print customized marketing materials online through Micro Merchant. Dynamic Marketing Systems provides training to credit unions using the
service, as well as user support and Web hosting and site maintenance. “We are pleased to offer this service to our
credit unions. We did extensive research and testing of the product. It
is truly a dynamic, robust solution for credit unions of all sizes to
quickly and efficiently create cost-effective, professional marketing
materials,” said Paul Gentile, president and
chief executive officer of NJCUL.
Jupiter Systems Names Brady O. Bruce VP of Marketing & Strategic …
MarketWatch
com),
the industry leader in display wall processors, today announced the
selection of Brady O. Bruce as Vice President of Marketing and Strategic
Alliances. “Brady Bruce brings proven business
leadership, marketing and business development expertise to Jupiter,”
said Eric Wogsberg, founder and CEO. “He has
helped to build several successful companies and position them for
market leadership and growth. His selection reflects the company’s
commitment to build a strong and dynamic management team for our next
phase of global expansion.
City of Greensboro wins marketing award The Business Journal of …
Bizjournals.com, NC
us Digg This The city of Greensboro has received two national awards for its recent “Conserve Water Now” campaign. The campaign, which encouraged water conservation in the Triad and statewide during a drought late last year and early this year, was honored last week by the City-County Communications and Marketing Association. The campaign won two second-place awards. Developed in-house by the city’s public affairs department with help from the water resources department, the campaign cost $5,893. It included four ads on billboards, newsletters, posters, Web sites and television. The governor’s office requested permission to use the campaign for statewide efforts.
GMI Appoints Luis Salazar as Chief Marketing Officer
MarketWatch
Salazar as chief
marketing officer to execute on the company’s
vision for the next generation of global online research solutions. Salazar joins GMI’s executive team after a
successful 11-year career at Microsoft Corporation, bringing over 20
years of experience in international sales, marketing and general
management to the company, and a proven track record launching new
ventures in the software and services industries. Most recently, as
General Manager for Marketing, he co-founded Microsoft Office Live,
leading worldwide marketing and engineering teams through several
successful product launches, reaching millions of customers with one of
the first business-focused services from Microsoft that is monetized
through advertising revenue. “Since our inception in 1999, our vision has
kept us at the forefront of technology innovation, defining the
direction of the market and setting the gold standard for the global
online research industry,” explains Mike
Brochu, GMI’s president and CEO. “Working
hand-in-hand with our technology and panel teams, Luis will leverage his
extensive experience in SaaS (Software as a Service) and digital
marketing to take that vision and our industry-leading market position
to the next level in 2009, as we work on launching the next generation
of technology solutions to fulfill the true promise of online research. ”
“There is a developing convergence of the
market research and digital marketing industries, as both depend on
technology centered around the individual to ensure relevance, quality
and effectiveness of the outcome,” adds
Salazar. “By delivering on the technology
promise, GMI will be in a unique position to enable its customers and
partners and take the $28 billion global market research industry to a
new level.
Mindwave Research Hires 20-Year Veteran to Lead Research and …
MarketWatch
Parsons has more than 20 years of experience leading global research
programs for Fortune 500 technology companies, including seven years
with Hewlett-Packard where she executed marketing research and
competitive intelligence initiatives for the Personal Systems Group
(PSG). Among these initiatives were: assessing the impact of PSG’s
“The Computer is Personal Again”
campaign; positioning and messaging the post-merger Compaq brand;
developing segmentation marketing guidelines for Women, Youth, and
Hispanics; and linking PSG’s market share
growth goals to awareness, consideration, and preference metrics. Parsons also spent 13 years with IntelliQuest (now Millward Brown) where
she presided as account director for Microsoft’s
global branding and advertising research during the launch and at the
height of its ‘Where do you want to go today?”
campaign. During this tenure, she also managed multiple product
development initiatives for Intel, Dell, Apple, Toshiba, and Texas
Instruments.
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