The News Review:
- Marketing In Common Enterprises undergo ground breaking studies at …
- ‘Elephant’ marketing provides indie roadmap
- LeBron James needs a champion’s bling to be marketing king
- Lovely Libby Trickett is marketing gold
- Sepracor moves toward marketing drug in Europe
- Chicago Marketing Firm Changes Name to ‘Straight North,’ but Keeps …
- Southside Marketing Group Welcomes Katie Boerema, Lori Ryan
Marketing In Common Enterprises undergo ground breaking studies at …
PRLog.Org (press release), Romania
At the Hyatt Regency hotel in Dallas Texas he ensued on a binge of networking with the likes of countless individuals in the same industry. While the weather outside was wonderful, it was what took place indoors at this event that warrants acknowledgement. There were guest speakers that came from many different parts of the country to cover an array of topics. A few included on this long list were Jay Kubassek, Kip Herriage, Jimmy Davis and Michael Durkin just to name a few.
‘Elephant’ marketing provides indie roadmap
Hollywood Reporter, United States
“Independent filmdistributors haven’t updated their marketing strategy in 15 years,”he says, “and its something we need to do to survive. ‘Elephant’ marketing provides indie roadmapLow-budget movie gets highest gross per-screenBy Gregg GoldsteinOct 24, 2008, 03:23 PM ETUpdated: Oct 24, 2008, 04:59 PM ETNEW YORK – How did a low-budget movie with no lead stars (save supporting actress Ellen Burstyn) get the highest opening per-screen gross in the country?Seth Grossman’s drama “The Elephant King” scored $16,000 at New York’s Angelika Film Center this past weekend. The marketing efforts of producer Unison Films may provide a roadmap for struggling indies to get inexpensive attention in an overcrowded theatrical marketplace. “King” stars a man (Tate Ellington) who travels to Thailand to bring his troubled older brother (Jonno Roberts) back to the US at the behest of their mother (Burstyn), but ends up sidetracked by an unexpected romance. After its 2006 Tribeca Film Festival premiere and a round on the fest circuit, the filmmakers decided to handle its own promotion and ink a distribution-only service deal with Strand Releasing. Unison head Emanuel Michael worked with Priority Films to contact Asian, Thai, drug and alcohol groups, and film schools at local universities. The groups then emailed members inviting them to five weekend showings with in-theater Q&As that addressed their concerns.
LeBron James needs a champion’s bling to be marketing king
The Plain Dealer – cleveland.com, OH
But that young boy is a cuttingexample of the situation James finds himself in as he entershis sixth season with the Cavs. Despite his at times unprecedented success on the court,James’ stated goals to become both a “globalicon” and basketball’s first billionaire have beenunexpectedly dragging. It is becoming clear if James wants to reach thoseheights, it will take more than great statistics and awell-planned international marketing strategy. He’sgoing to have to do it on the local court by leading histeam to the only major achievement still not in his grasp: achampionship. When James formed his own marketing company, LRMRMarketing, a little more than two years ago, he developed astrategy to maximize his profile heading into the BeijingOlympics. James did his part, putting up increasingly impressivenumbers with the Cavs and leading them to the most playoffsuccess in franchise history. He was also a captain and key part of Team USA’srun to a gold medal, restoring America’s basketballimage.
Lovely Libby Trickett is marketing gold
Melbourne Herald Sun, Australia
story-summary-list –> Trickett, who took home two gold and a silver but missed a medal in her pet 50m freestyle event, is rated our most liked Olympian. She is also ranked the athlete with the most marketing appeal, along with Stephanie Rice, in the Sweeney Sports poll. But it’s swim team captain and 1500m silver medallist Grant Hackett who rates the most complete overall package. He touched out fellow swimmers Trickett, Rice, Leisel Jones and Eamon Sullivan when profile, likability and marketing appeal were all taken in account. Hackett, who fell just short in his bid to win 1500m gold at three Olympics, is Australia’s highest-profile athlete, recognised by 86 per cent of Australians. But his likability and sponsorship appeal are ranked slightly lower, at 69 per cent and 72 per cent respectively.
Related: Dermatologists Say Teenagers Don’t Have To Suffer From Acne
Sepracor moves toward marketing drug in Europe
Boston Globe, United States
com Sepracor Inc. , the Marlborough drug maker, said today that a committee of regulators has recommended that its Lunivia insomnia. globebusiness October 24, 2008–>.
Chicago Marketing Firm Changes Name to ‘Straight North,’ but Keeps …
MarketWatch
24, 2008
OAK BROOK, IL, Oct 24, 2008 (MARKET WIRE via COMTEX) –
After 12 years as Duffy Design Works, the Chicago marketing and
graphic design firm has integrated new services to offer customers a
comprehensive suite of marketing and business solutions. Along with
the transformation comes a new name: Straight North. “Whereas we were more focused on graphic-design marketing services,
Straight North represents our expanded business strategies and our
ability to better serve our customers in their quest for the best
branding, messaging and positioning in their markets,” said Kevin C. Duffy, founder and president of Straight North. Straight North provides integrated marketing and consulting services
locally, nationally and across the globe.
Southside Marketing Group Welcomes Katie Boerema, Lori Ryan
The Chattanoogan, TN
A native of Chattanooga, Ms. Boerema graduated summa cum laude in 2002 with a bachelor of science in communication (journalism and public relations) from the University of Tennessee at Knoxville. She brings several years of experience in project management, media relations and copywriting. She also has a strong background in pharmaceutical sales.