The News Review:
- ‘Elephant’ marketing provides indie roadmap
- Chicago Marketing Firm Changes Name to ‘Straight North,’ but Keeps …
- Report critical of Iowa Student Loan’s marketing
- Tinker Bell appears in ‘Pixie Hollow’ in act of marketing magic
‘Elephant’ marketing provides indie roadmap
Hollywood Reporter, United States
“Independent filmdistributors haven’t updated their marketing strategy in 15 years,”he says, “and its something we need to do to survive. ‘Elephant’ marketing provides indie roadmapLow-budget movie gets highest gross per-screenBy Gregg GoldsteinOct 24, 2008, 03:23 PM ETUpdated: Oct 24, 2008, 04:59 PM ETNEW YORK – How did a low-budget movie with no lead stars (save supporting actress Ellen Burstyn) get the highest opening per-screen gross in the country?Seth Grossman’s drama “The Elephant King” scored $16,000 at New York’s Angelika Film Center this past weekend. The marketing efforts of producer Unison Films may provide a roadmap for struggling indies to get inexpensive attention in an overcrowded theatrical marketplace. “King” stars a man (Tate Ellington) who travels to Thailand to bring his troubled older brother (Jonno Roberts) back to the US at the behest of their mother (Burstyn), but ends up sidetracked by an unexpected romance. After its 2006 Tribeca Film Festival premiere and a round on the fest circuit, the filmmakers decided to handle its own promotion and ink a distribution-only service deal with Strand Releasing. Unison head Emanuel Michael worked with Priority Films to contact Asian, Thai, drug and alcohol groups, and film schools at local universities. The groups then emailed members inviting them to five weekend showings with in-theater Q&As that addressed their concerns.
Chicago Marketing Firm Changes Name to ‘Straight North,’ but Keeps …
MarketWatch
24, 2008
OAK BROOK, IL, Oct 24, 2008 (MARKET WIRE via COMTEX) –
After 12 years as Duffy Design Works, the Chicago marketing and
graphic design firm has integrated new services to offer customers a
comprehensive suite of marketing and business solutions. Along with
the transformation comes a new name: Straight North. “Whereas we were more focused on graphic-design marketing services,
Straight North represents our expanded business strategies and our
ability to better serve our customers in their quest for the best
branding, messaging and positioning in their markets,” said Kevin C. Duffy, founder and president of Straight North. Straight North provides integrated marketing and consulting services
locally, nationally and across the globe.
Related: Integrating Mobile and Online into Effective Promotions
Report critical of Iowa Student Loan’s marketing
Chicago Tribune, United States
JACKSON | Associated Press Writer 5:26 PM CDT, October 24, 2008 DES MOINES, Iowa – A report from the. The report was prompted by Gov. Chet Culver’s request of acomprehensive review of Iowa Student Loan Corp. , which providesloans to Iowa college students.
Tinker Bell appears in ‘Pixie Hollow’ in act of marketing magic
The Canadian Press, LOS ANGELES
’s virtual world of Pixie Hollow on Friday. In a sprightly act of marketing magic, she appears in the online game just four days before the Oct. 28 straight-to-DVD release of the “Tinker Bell” animated movie. New toys called “Clickables” that link to the online world are hitting store shelves for the holidays, and some 7. 5 million fairy avatars that children have created will now be allowed to become privileged members of the world for $5.