The News Review:
- Del Taco Enhances Marketing Department With Promotion and New VP
- Hubspot’s Internet Marketing Campaign Selected as a 2008 MITX …
- Luxury Marketing Council launching Austin chapter
- XMPie White Paper Explains a Marketing Revolution
- Promega and One Lambda Initiate HLA Joint Marketing Program
- As Google Phone Hits Stores, PhindMe(R) Launches Mobile Marketing …
Del Taco Enhances Marketing Department With Promotion and New VP
MarketWatch
, Oct 23, 2008 (BUSINESS WIRE) –
Del Taco today announced two changes that will enhance its marketing
team — one promotion and a new senior-level
position. John Cappasola is joining the marketing team as vice president of
marketing development, a new position at Del Taco. In this new role,
Cappasola will be responsible for planning, testing and executing all
marketing programs, including promotions, product introductions, and he
will be part of the planning team developing the marketing calendar. He
also will be responsible for field marketing, including supporting the
opening of new restaurants, markets and competitive intelligence. Prior to joining Del Taco, Cappasola spent 16 years with Blockbuster in
market sales development, field marketing and in various operational,
strategic and concept development disciplines.
Hubspot’s Internet Marketing Campaign Selected as a 2008 MITX …
MarketWatch
“It is testament to a vibrant and dynamic industry that has
grown to become an economic engine of the New England economy. ”
The “How HubSpot ‘Got Found’” lead generation campaign outlines the
steps HubSpot, previously a relatively unknown startup, took to
attract the small business owners and marketing professionals HubSpot
targets. One year before its product launch, HubSpot began utilizing
inbound marketing strategies for lead generation by creating the
Internet Marketing Blog and releasing its Website Grader tool to make
HubSpot known and allow people to preview its software for free. By
the time HubSpot officially launched its software in December 2007,
it had already achieved brand recognition in its target market. “We are delighted and honored to be named an MITX Awards Finalist
this year,” said Brian Halligan, CEO and Co-Founder, HubSpot. “The
story of how HubSpot ‘got found’ highlights the success of the same
inbound marketing philosophy that benefits our customers. ”
HubSpot will be recognized with the other finalists in the category
of Best Direct Response Campaign at a gala awards ceremony
traditionally attended by over 1,000 of the region’s top internet
business and marketing professionals.
Luxury Marketing Council launching Austin chapter
Bizjournals.com, NC
established a foothold in Austin, the city is getting its own chapter of the. LMC will officially launch its Austin chapter Oct.
XMPie White Paper Explains a Marketing Revolution
MarketWatch
Deploying cross-media campaigns is an
approach that is proven to work. However, implementation of effective
cross-media strategies comes with challenges for marketers, and for
print service providers, many of whom are evolving from print-centric to
communications-centric businesses. “Revolutionizing Marketing: The New Power of
Cross-Media Communications” addresses the
unique challenges, solutions and opportunities presented by cross-media
marketing. This white paper defines cross-media and illustrates both the
benefits to be gained and the investments required when embarking upon
multi-channel, one-to-one marketing communications. It also explains
that an integrated solution for one-to-one publishing is critical, but
not sufficient for a successful cross-media strategy. The ideal
cross-media solution is a media-focused marketing hub that controls all
outbound and inbound communications, across all channels, providing
event-tracking, online reporting and analysis capabilities. “For marketers and graphic communications
providers alike, the ability to implement effective and holistic
cross-media strategies is critical to success in an increasingly
competitive world of advertising and marketing,”
said Jacob Aizikowitz, president, XMPie, Inc.
Promega and One Lambda Initiate HLA Joint Marketing Program
MarketWatch
The
analysis dramatically reduces labor, reagents, reaction-to-reaction
inconsistency, and assay time when compared with manual methods. Research and customer experience demonstrate that the DNA extracted
using Maxwell is of excellent concentration, purity and yield for
optimal results from One Lambda LABType(R)
and Micro SSP(TM) tests. “We are pleased One Lambda, a leader in
transplant diagnostics, has selected Maxwell as its preferred DNA
purification tool,” says Promega Marketing
Vice President Andy Bertera. “Using these
tools together provides clinicians increased performance and, perhaps, a
little more peace of mind. ”
About Promega
Promega Corporation is a leader in providing innovative solutions and
technical support to the life sciences industry. The company’s
2,000 products enable scientists worldwide to advance their knowledge in
genomics, proteomics, cellular analysis, molecular diagnostics and human
identification. Founded in 1978, the company is headquartered in
Madison, WI, USA with branches in 14 countries and over 50 global
distributors.
As Google Phone Hits Stores, PhindMe(R) Launches Mobile Marketing …
MarketWatch
PhindMe has one of the first self-service mobile-marketing systems
available today. The easy-to-use technology, available
through PhindMe, provides groups and businesses with the unique
capability to format Web content for any Internet-enabled device, and to
facilitate business-to-consumer or group communication on any kind of
cell phone, iPhone, Blackberry or Android-powered phone. It is estimated
that there are now 140 million people actively using SMS text messaging
and the mobile Internet, and the market is growing exponentially as
smart phones like T-Mobile’s G1 Google Phone make it easier for
consumers to access online content. “Recent surveys by Azuki Systems found that
four out of 10 Internet users surfed the mobile Web for two or more
hours every week, and 62 percent of mobile users surveyed said they
either already owned a smart phone or would own one within the next 12
months,” said Joe Barone, a PhindMe advisor,
former board member of the Mobile Marketing Association, and former
co-owner of VIRTU Mobile, a mobile marketing company that led
initiatives for American Express and Campbell’s
Soup. “PhindMe’s
mobile technology is extremely well-positioned to help marketers tap
into this growing segment of mobile Web users.
Related: CompanionLink Software Releases Microsoft Outlook Synchronization …