The News Review:
- Prospectiv Names Lesley Solomon Senior Vice President of Marketing
- Joseph E. Kovacs Joins DAQTron as Vice President of Marketing
- Marketing to Hispanic Moms in the United States 2008
- Mortgagebot Forms POS Marketing Agreement With Byte Software
- TechInsights Leads With Performance Marketing
- Goodman Marketing Partners Wins DMA International ECHO Award for …
Prospectiv Names Lesley Solomon Senior Vice President of Marketing
MarketWatch
com), a provider of online
customer acquisition solutions to leading consumer brands, today
announced that Lesley Solomon has been named Prospectiv’s senior vice
president of marketing. Solomon will be responsible for the company’s
corporate, brand and sales marketing. Solomon will also lead
Prospectiv’s product management efforts. Solomon brings 15 years of management experience in consumer
marketing, sales, business and partnership development at several
start up and early stage companies. Most recently she served as
senior vice president, marketing and sales at Gather. com, the leader
in social media for adults.
Related: Racepoint Group Appoints Tod Donhauser as Senior Vice President of …
Joseph E. Kovacs Joins DAQTron as Vice President of Marketing
MarketWatch
com), the
worldwide leader in DOCSIS test systems, announced the expansion of its
executive team with the addition of Joseph E. Kovacs as Vice President of
Marketing. Kovacs brings to DAQTron a wealth of marketing experience to
accelerate the company’s ability to develop strategic relationships and grow
its customer base. Before joining DAQTron, Kovacs
was the Senior Marketing Manager for the RF and wireless communications
segment at National Instruments and was instrumental in defining, leading, and
bringing to market National Instruments’ PXI RF platform which has experienced
explosive growth during the past 5 years.
Marketing to Hispanic Moms in the United States 2008
MarketWatch
One cause of this rapid growth
is the high fertility rate of Hispanic mothers, most of whom make
purchase decisions not only for themselves but also their children. Communicating effectively with Hispanic mothers is important to
manufacturers of baby products, but is sometimes challenging as many of
these mothers prefer to communicate in Spanish. Also, they have
attitudes about children, family and marketing that are distinct from
English-language dominant Hispanic moms and non-Hispanic mothers. This
study of Hispanics mothers indicates that successful marketing in this
segment requires not only Spanish language ads, but also themes and
imagery that are culturally relevant to Hispanics and somewhat distinct
from what an agency may use to appeal to Caucasian mothers. This report addresses the following questions:
– What is the demographic composition of Hispanics in the U. , and how
is the segment distinct from Asians, blacks and Caucasians?
– How does the demographic composition of Hispanic moms compare with
that of non-Hispanic and what implications do these differences have for
marketers?
– What are the language preferences of Hispanics and how are the
preferences of Hispanics mothers distinct?
– How are the attitudes and behaviors of less acculturated mothers
similar to or distinct from those who are more acculturated?
– How do Hispanic mothers feel about children and family and how are
these attitudes distinct from those of non-Hispanic mothers?
– Do Hispanic mothers use green products, and how do their attitudes
about sustainability compare with those of non-Hispanic mothers?
– What types of baby care products do Hispanic mothers use and what
brands do they prefer?
– What themes have advertisers used to appeal to Hispanics mothers?
Key Topics Covered:
Scope and Themes
What you need to know
Definition
Data sources
Consumer survey data
Executive Summary
Demographic composition of the Hispanic market
Acculturation
Hispanic mothers: demographics and language preferences
Hispanic moms’ attitudes towards children,
shopping, advertising and self
Children’s personal care
Food, cooking, health and sustainability attitudes
Baby food and formula usage
Spanish-language advertisements and media
Demographic Composition of the Hispanic Market
Key points
The Hispanic segment is growing quickly as the U.
Mortgagebot Forms POS Marketing Agreement With Byte Software
MarketWatch
21, 2008
MEQUON, WI, Oct 21, 2008 (MARKET WIRE via COMTEX) –
Despite the unsettled conditions in today’s mortgage marketplace,
Americans are still buying homes at a solid pace — and they’re
increasingly searching for low mortgage rates on the Internet. More
than 70 percent of mortgage applicants now use the online channel for
mortgage shopping(1), and savvy mortgage lenders understand that
having an effective mortgage Web site is not an option, but a
business necessity. That’s why the new marketing alliance that Mortgagebot(R) LLC has
formed with Byte Software makes such good business sense for mortgage
lenders. It enables a borrower to complete a loan application online,
and then gives the lender immediate access to the application in Byte
Software to accelerate loan processing. Byte Software develops and
markets BytePro, one of America’s leading loan origination software
(LOS) systems, and the company wants to help give its clients access
to the technology they need to compete in the growing online mortgage
channel. The agreement between Mequon, Wis. -based Mortgagebot and Kirkland,
Wash.
TechInsights Leads With Performance Marketing
MarketWatch
1 million
global, engaged, engineering contacts, a global monthly circulation of 800,000
copies, in 7 different languages, and more than 10 million monthly page views. “Our clients are facing relentless downward pressure on their budget,
time, and resources, making demonstrable ROI everything! Our clients don’t
think in terms of banners, tradeshows, and print ads, and nor can we,” stated
Paul Miller, CEO of TechInsights. “Performance marketing is about
understanding our client’s business objectives, developing a customized
program with client-defined success metrics, and executing seamlessly across
mediums and geographies. To deliver on this premise and bring the value of our
vast portfolio of products, brands, and platforms to today’s ROI-focused
marketers, I am pleased to announce the creation of a dedicated performance
marketing team led by industry veteran, Jenn Markey. ”
“The end goal of any performance marketing engagement is meaningful and
measurable results. This may translate to a percentage increase in market
share, a specified number of qualified prospects, percentage growth in
revenues, or another relevant metric,” said Jenn Markey. “What we do is apply
a client-centric approach to our vast product portfolio — one that helps
ensure seamless delivery across products, brands, and around the globe.
Goodman Marketing Partners Wins DMA International ECHO Award for …
MarketWatch
21, 2008
SAN RAFAEL, CA, Oct 21, 2008 (MARKET WIRE via COMTEX) –
Goodman Marketing Partners (GMP), a full service direct marketing
company, announced today it has received a 2008 Direct Marketing
Association International ECHO Award for its work for KCSM-TV based
in San Mateo, CA. Considered “the Oscar(R)” of direct marketing and
a coveted industry honor, the ECHO is the only comprehensive
international direct marketing award recognizing excellence in
strategic thinking, creativity and results. GMP received a Bronze ECHO in the Not-For-Profit category for
Business-to-Consumer direct mail. This selection was reached after
three rounds of qualifying judging by direct marketing experts and
verified by the ECHO committee, a group of senior members of the
direct marketing community. There were over 1,000 international
entries of which only 92 received an award. The direct marketing campaign that GMP created for KCSM-TV was an
extension of a successful campaign they had created the prior year.