The News Review:
- Mutual Fund and Other Investment Product Marketing Must Change to …
- Infusionsoft overhauls marketing product
- Top 10 Search Marketing Agency Announces New Director of Sales
- Philly Digital Marketing Agency NetPlus Marketing Takes National …
- AM Best’s Insurance Marketing Podcast Explores the Nuts & Bolts of …
- Shawn Rorick, Director of Marketing for Cirque du Soleil’s …
Mutual Fund and Other Investment Product Marketing Must Change to …
MarketWatch
com), a financial services marketing
consulting firm. “The world has dramatically changed what financial advisors and their
clients want and expect from investment management companies,” said former
investment industry executive Swanson. “Firms and their marketing leadership
in particular need to understand that it will be years before a generation of
investors fully regains its confidence in investing. ”
“The World Has Changed (Part 1),” a 12-page white paper released today by
SwanDog and available to be downloaded from.
Infusionsoft overhauls marketing product
Bizjournals.com, NC
Valley businesses to collect key work force data Infusionsoft announced the update of its Automated Follow-Up Marketing product after several months of testing. The Gilbert-based business, which supplies marketing and client-tracking programs via a software-as-a-service model, released the changes to its more than 6,000 small business subscribers last month. The update features a new look and feel to the service with the idea of making it easier to use and shortening the time it takes to launch. “Although this update is the culmination of months of careful consideration and hard work, we’re proud to continually push the limits of available technology to put the best solution in the hands of small businesses every day,” said Infusionsoft President and CEO Clate Mask in a statement.
Top 10 Search Marketing Agency Announces New Director of Sales
MarketWatch
“What attracted me to the Search engine marketing industry was the rapid
growth combined with measurable performance and results,” stated Robinson. “What attracted me to Apogee Search was their higher-than industry average
growth rates, their professionalism and client commitment, and their track
record of creating happy, long-term client relationships. ”
Robinson brings an extensive background in business services (particularly
demand generation services) sales, as well as creative approaches to business
development. He is focused on building strong working relationships with
clients and is outlining goals for the rest of this year and says he is
looking forward to a productive 2009 for Apogee Search and the Search engine
marketing industry that far outperforms the broader economy.
Related: Online Media Strategist
Philly Digital Marketing Agency NetPlus Marketing Takes National …
MarketWatch
20, 2008
CONSHOHOCKEN, PA, Oct 20, 2008 (MARKET WIRE via COMTEX) –
Leading digital marketing agency NetPlus Marketing announces the
launch of a new Twitter management platform, code named “Platform T,”
to help companies facilitate consumer engagement on Twitter, and
calls for local and national marketers to beta test. As part of the
agency’s growing social media practice, this marketing technology
allows brands to build and manage Twitter updates across multiple
accounts and integrate Twitter activity into overall marketing
campaigns. After a successful national presentation tour, the agency
is also offering complimentary Social Media Mapping workshops for
marketers at their Philadelphia headquarters. NetPlus Marketing’s
social media marketing process, approach and methodology enables
clients to embrace the critical shift in the way consumers interact
online in a way that maps to today’s challenged budgets. “For months, we have been addressing audiences at national industry
summits, outlining our social mapping approach and applying our
social media practice to existing clients before making a formal
announcement,” said Robin Neifeld, CEO of NetPlus Marketing.
AM Best’s Insurance Marketing Podcast Explores the Nuts & Bolts of …
MarketWatch
, Oct 20, 2008 (BUSINESS WIRE) –
Marketer Nancy Carini of Conning & Co. explains how the near-century-old
firm updated its image and its message with a top-to-bottom rebranding
campaign in an interview in the latest edition of the Insurance
Marketing podcast. Carini is a featured speaker at the 2008 Insurance Marketing and
Advertising Summit, set for November 6 at the Marriott Marquis in New
York City. is an investment management company, research
firm and consulting organization with a primary focus on the insurance
industry. In the interview, Carini explains that rebranding is more than simply
putting new paint on last year’s model–it’s
a vital business tool for sophisticated organizations. “What
we found is that we had somewhat of a silo reputation.
Shawn Rorick, Director of Marketing for Cirque du Soleil’s …
MarketWatch
Rorick is Director of Marketing for Cirque du Soleil’s Resident Show
Division in North America. Brett Tabke, PubCon founder and show organizer, said, “Shawn is
responsible for marketing of the greatest entertainment franchise in Las
Vegas history. While the Rat Pack and Elvis laid the foundations,
today’s Vegas Strip lives and breathes on a powerful mix of resident
Cirque Du Soleil shows. Knowing what is next in marketing is not just a
nice idea for Cirque – it is a requirement.
Related: BRIEFCASE: Boulder, Broomfield county businesses in the news