The News Review:
- Resolved to Keep on Marketing, Even in Tight-Fisted Times
- Robinsons Land taps Korean marketing firm
- Grossman Marketing Partners With Consolidated Marketing
- Marketing aims to help downtown
- GBEPlus To Do Business As Grossman Marketing Group
Resolved to Keep on Marketing, Even in Tight-Fisted Times
New York Times, United States
“It’s up to us to stimulate demand in the marketplace again,” he added. • Whether the members of the association — 400 companies that together spend an estimated $100 billion a year on advertising and other forms of marketing — are willing to stick to the spending plans they made “before the globe went mad,” as Mr. Frampton put it, is a crucial question. If marketers cut budgets, that could intensify the recent sharp downturn in consumer spending. Conversely, by maintaining — or increasing — spending levels, they just might shorten the length of whatever recession might be coming (if it is not already here). “Look, everyone is going to want to cut, but no one wants to be first to say it in public,” said one attendee, who spoke on the condition of anonymity because his company has not completed its planning for 2009.
Robinsons Land taps Korean marketing firm
Business Mirror, Philippines
Daemyung has been tasked to market the third tower of The Trion Towers, a high-rise residential project in Bonifacio Global City in Taguig. Littaua, RLC residential buildings division senior vice president for sales and marketing, said the agreement is a way for the company to offer investment opportunities to untapped prospects outside the Philippines. The deal with Daemyung, a licensed brokerage firm engaged in real-estate business both here and South Korea, involves the 720 units of Trion?s third tower. Units at the Trion Towers range from P3. 5 million to P7 million. Doo Hee Lee, president of Daemyung, said he will offer the units to retirees and investors in South Korea and to nationals already living here in the Philippines.
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Grossman Marketing Partners With Consolidated Marketing
Graphic Arts Online (press release), IL
& WILMINGTON, Mass. –(BUSINESS WIRE Oct. 16, 2008)–Grossman Marketing Group, a full-service provider of marketing communications materials and promotional products, announced today that it has invested in a strategic partnership with Consolidated Marketing Services (CMS), leaders in state-of-the-art fulfillment, recognition and promotional product websites. “Grossman Marketing Group’s newly-formed partnership with CMS will allow us to offer customized, online marketing solutions to our existing clients as well as new prospects,” said Steve Grossman, Grossman Marketing Group President. “The two companies’ combined offerings will add significant value in the area of brand visibility. We will now be able to create dynamic websites for the sale and distribution of promotional products and print collateral through e-catalogs or online stores. ” CMS also brings innovative online rewards and incentive programs to Grossman Marketing Group, allowing companies and organizations to recognize and reward employees, sales teams, customers, major donors and other important constituents – all via compelling and robust customized websites.
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Marketing aims to help downtown
Charlottesville Daily Progress, VA
“We don’t want it to be down for two reasons,” said Marraccini, co-owner of Angelo jewelry store. “One is enough. ”That’s why countering perceptions that the mall will be off-limits during the $7. 5 million overhaul must be done through ramped-up marketing, she said. The project, set to begin in January and finish in May, includes a mall-wide rebricking and adding other amenities such as WiFi and new benches. But the rough economy has created a conundrum to ensure the Downtown Mall remains a lucrative place for the city — Charlottesville officials are becoming increasingly wary of shelling out funds because of tight budget times ahead, and business owners need all the money they can muster for marketing so their businesses don’t suffer even more. The City Council agreed earlier this month to allocate $50,000 from the project’s construction account for marketing during the mall’s overhaul, helping to match expenses fronted by downtown stores, restaurants and companies.
GBEPlus To Do Business As Grossman Marketing Group
Graphic Arts Online (press release), IL
Serving the Connecticut and Metro New York City marketplace, GBEPlus has already been a part of the Grossman Marketing Group family for 30 years, but will now share the parent company’s name. In recent years, GBEPlus has skillfully met the changing communications needs of its clients by offering an ever-expanding set of marketing products and services. As the company changes its brand to Grossman Marketing Group in Connecticut, it will continue to display the qualities that make up Grossman Marketing Group’s tag line: creative strategies, innovative products and reliable execution. Grossman Marketing Group in Connecticut will continue to deliver innovative and costeffective solutions in: • Envelopes and Direct Marketing Materials • Graphic Design • Commercial Printing • Promotional Products • Online Stores and E-Commerce Solutions • Environmentally-Sound Marketing Solutions.