The News Review:
- Asia Ripe for Mobile Marketing
- Rob Walker – Consumed – Marketing and Advertising – Politics – Barack…
- Zoya Sakr to Lead Al Aan’s Sales and Marketing
Asia Ripe for Mobile Marketing
PC World – Apr 13, 2008
“Internet users have topped 160 million in China and 50 million in India. And the numbers of minutes online via fixed or mobile lines are double what they are in the US. With those numbers, old agency models have to be radically rethought,” Rowden said. In many key areas, Asia is far ahead in the acceptance of new media as a platform for ideas-driven marketing, added Rowden.
Rob Walker – Consumed – Marketing and Advertising – Politics – Barack…
New York Times – Apr 13, 2008
It’s hard to think of a political candidate in recent memory who has, in real time, inspired so much creativity, exercised free of charge and for the campaign’s benefit. Perhaps this suggests something about Obama — or maybe it suggests something about his supporters. The examples are many. One of the most prominent is the limited-edition print created by the Los Angeles artist Shepard Fairey in January.
Zoya Sakr to Lead Al Aan’s Sales and Marketing
Al-Bawaba – Apr 13, 2008
I consider myself very fortunate to be assuming this challenging position at a time when Al Aan has demonstrated its excellent credentials to both the viewers and the advertisers. Day after day, we give our viewers original content that matters to them. And to our clients we deliver viewers who really matter. We have a solid niche in a crowded market and that is what makes my job truly fascinating.