The News Review:
- SEO Cost Cutting Guide for Corporate Marketing
- Indiantelevision.com’s Media, Advertising, Marketing Watch A…
- ABSOLUT MARKETING MESS: BoycottAbsolut.com Thanks American Vodka…
- Summer ‘08 promises to be a big-bang entertainment party
SEO Cost Cutting Guide for Corporate Marketing
Open Press – The Open Press (press release) – Apr 12, 2008
Targeted at the beleaguered CMO, Director of Marketing or Marketing Manager tasked with the online survival of the company web properties. The SEO Buyers Bill of Right$ is designed to set a new reality based set of standards for the hiring of professional SEO vendors.
Related: NWAnews.com :: Northwest Arkansas’ News Source
Indiantelevision.com’s Media, Advertising, Marketing Watch A…
Indiantelevision.com – Apr 12, 2008
com’s Media, Advertising, Marketing Watch A Chatterjee is NaiDunia’s sales chief & marketing officer Indiantelevision. com Team (12 April 2008 6:30 pm) MUMBAI: The NaiDunia Group has announced the appointment of Arpan Chatterjee as its sales chief and marketing officer. Chatterjee, who has had a distinguished sales and marketing career spanning over 12 years, worked with media companies in the print, new technology and internet space with the last one at CyberMedia’s Online Tech Job Portal as associate VP, marketing, sales and customer support.
ABSOLUT MARKETING MESS: BoycottAbsolut.com Thanks American Vodka…
HNN Huntingtonnews.net – Apr 12, 2008
and Mexico — and
criticizing the Swedish vodka maker Absolut for their controversial and what some
have called ‘offensive’ advertising campaign in Mexico. ‘This is the first time we have ever seen an American brand stand up, recognize,
and support US Sovereignty against an import that is pandering to illegal immigration
supporters,’ said William Gheen of Americans for Legal Immigration PAC (ALIPAC]. ‘We want to thank SKYY Vodka for showing themselves as a patriotic and top shelf alternative to Absolut.
Related: Partners in a dream
Summer ‘08 promises to be a big-bang entertainment party
Economic Times – Apr 12, 2008
All thanks to
promotional tie-ups and corporates integrating brands with entertainment. Says,
Navin Shah, CEO, P9 Integrated: ?The budget for making noise around a
movie has become twice the cost of production. So, on one hand, marketing budget
for big budget movie has increased 40%, it has increased by 60% for small budget
movies,?. According to
Sandeep Bhargava, CEO, The Indian Film Company (TIFC), the time at which a movie
is released is crucial for its success. ?(Now) with IPL round the corner,
we?ll have to wait and watch,? says Bhargava. TIFC, for instance,
released Welcome in December as it is a good time to release a light hearted
comedy. Marketing and film
promotion seem to get bigger and better too… ?(Now) with IPL round the corner,
we?ll have to wait and watch,? says Bhargava. TIFC, for instance,
released Welcome in December as it is a good time to release a light hearted
comedy. Marketing and film
promotion seem to get bigger and better too. Indian kids will have their very
own Harry Potter through Mirchi Movies? adventurous children?s film
Hari Puttar-A Comedy of Terrors. The movie (budget Rs 10-11 crore) comes in with
an innovative marketing tie-up with Britannia Treat. It
includes Britannia?s brand character Funtoon as an animated character, who
would be the sutradhaar for the film.
[...] … .com’s Media, Advertising, Marketing Watch A Chatterjee…Indiantelevision.com – Apr 12, 2008com’s Media, Advertising, Marketing Watch A Chatterjee is NaiDunia’s sales chief & marketing officer Indiantelevision. com Team (12 April 2008 6:30 pm) MUMBAI: The NaiDunia Group has announced the appointment of Arpan Chatterjee as its sales chief and marketing officer. Chatterjee, who has had a distinguished sales and marketing career spanning over 12 years, worked with media companies in the print, new technology and internet space with the last one at CyberMedia’s Online Tech Job Portal as associate VP, marketing, sales and customer support. " document.Related: Indiantelevision.com’s Media, Advertising, Marketing Watch A… [...]
[...] GlobeSpotting with Steve Hamm The Indian Connection Behind Linux…BusinessWeek – Apr 12, 2008So it goes with the LiMo Foundation, which is building a stack of open-source middleware and an application programming interface to run mobile phones. Azingo, a four-year-old mobile software company with headquarters in Sunnyvale, Calif. , is on the board of LiMo and is performing a lot of the development and test work for the consortium. (LiMo has 30 members, including the likes of Motorola, Samsung, LG, and NTT DoCoMo) That work is being done by some of the 300-plus Azingo programmers in Pune and Hyderabad. But this is no all-volunteer army. Azingo’s main business is taking the open-source software stack and the API and turning it into a commercially-hardened and supported software product, which it’s selling to handset makers and mobile operators… (LiMo has 30 members, including the likes of Motorola, Samsung, LG, and NTT DoCoMo) That work is being done by some of the 300-plus Azingo programmers in Pune and Hyderabad. But this is no all-volunteer army. Azingo’s main business is taking the open-source software stack and the API and turning it into a commercially-hardened and supported software product, which it’s selling to handset makers and mobile operators. Azingo got a $30 million cash infusion from private equity firm Garnett & Helfrich last year and is in the midst of raising another major round of financing to pay for its business ramp-up. The company demonstrated its software running on a handheld a few weeks ago, and CEO Mahesh Veerina expects to have two major-player phones running the package in the market early next year. “We see it as Red Hat for the mobile industry,” says G&H partner Terry Garnett. The main threat to Azingo, and LiMo, is Google… Google, of course, is pushing Android, its software package that runs on top of Linux for mobile phones, and its Open Handset Alliance.Related: Summer ‘08 promises to be a big-bang entertainment party [...]